Using the Relationship Explorer, sellers can uncover hidden allies and supporters, find warm paths in, and multi-thread to build relationships with multiple buyers. Relationship Explorer provides prospect suggestions at an account, leveraging insights from the network, interactions, trends, and more of LinkedIn’s professional network to provide sellers with optimal paths to connect with their target personas at their target accounts.
Important to know
Relationship Explorer only shows leads that haven't already been saved in Sales Navigator.
With Relationship Explorer, you can:
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Discover the right contacts at an account - Relationship Explorer surfaces up to eight of the most relevant leads at an account based on the users chosen target Persona. From the Relationship Explorer tab, you can change the target Persona to find more relevant lead results. You can edit the Persona from this view or you can create a new Persona.
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Leverage useful and powerful insights and take immediate action - Relationship Explorer provides timely updates such as recent job changes, recent activity such as posts shared on LinkedIn, and past customers, all of which help you personalize your outreach.
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Save time prospecting, cross-selling and upselling, by shortening sales cycles - Relationship Explorer gives reps the unparalleled intelligence of LinkedIn 1st-party data that is people-powered, global, and updated in real-time. It will proactively recommend the best path in based on preferred target buyer Personas, so your team finds the right individuals without the search.
Best practices for using Relationship Explorer to find warm paths in
- Use Relationship Explorer to uncover hidden allies, potential buyers, champions, and decision-makers at your accounts to strengthen your sales approach.
- Save people you find as a Lead in Sales Navigator to leverage alerts and open up those warm paths in.
Learn more