Buyer Intent is determined by a set of activities that a lead or a group of people in an account have performed in Sales Navigator. The following table lists the activities that are currently used to determine buyer intent, and the activities that will be included in future releases.
Important to know
When an activity completed is public facing, such as following a company, we can provide you with the exact identity of the buyer. When an activity completed is private, such as visiting a LinkedIn company page, we will display the profile of the buyer who completed the action, including role at the company.
| Category | Buyer Activity | Buyer Identity Visibility |
|---|---|---|
| Company engagement | Following a company | Identity visible |
| LinkedIn Company page visits | Buyer profile visible | |
| Employee interactions | Profile visits to self | Identity visible |
| New connections to self | Identity visible | |
| New connections to colleagues | Identity visible | |
| Profile visits to sellers on contract, or visits to leadership | Buyer profile visible | |
| Ads engagement | Lead Generation Form completion | Identity visible |
| LinkedIn Ads engagement (views and clicks on ads) | Buyer profile visible | |
| Outreach response | Accept InMail request to colleagues on contract | Identity visible for InMails from contract |
| Website visits | Official company website visits (LinkedIn Insights Tag installed) | Buyer profile visible |
Related tasks
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