Track Business Development InMail performance in RPS+

Last updated: 3 months ago

With Recruiter Professional Services Plus (RPS+), recruiters can use Business Development mode to draft AI-assisted messages that help generate leads and build partnerships.  

You can use the LinkedIn InMail Report to provide insight into Business Development InMail usage and performance for you and your team. 

If you are an Admin, you can review Business Development InMail usage and outcomes for all seats on the dashboard. All reports use Universal Coordinated Time (UTC +0), and activity can take up to 48 hours to appear. The report includes data going back two years from the current date and covers all InMails sent, including 1st-degree connections, open profiles, and job applicants.  

Access the Business Development InMail performance in the InMail Report

To view InMail Insights for Business Development InMail performance in RPS+: 

  1. Go to the InMail report: Move your cursor over Reports at the top of your Recruiter homepage and select InMail from the dropdown.

  2. Choose a date range: On the left sidebar, click the Edit icon near Date range to select a date range.  

  3. Choose an insights breakout: Above the InMail Insights graph, select the Message intent dropdown. Select Business Development. 

The InMail Insights graph visualizes trends for multiple InMail filtered breakdowns. You can view a different filtered breakdown by selecting from the Choose breakdown dropdown above the graph. Hover over data points to see Business Development InMail performance data, broken down by InMail Type (AI vs. Non-AI), Batch size (Bulk vs. Single sends), Candidate source (Manually vs. Hiring Assistant sourced), Project type (With or without Hiring Assistant), Template usage (With or without template) or Sequence (Initial vs. follow-up),  during that date range.

These metrics are based on the InMails you and your team sent within the selected time frame and include activity on both desktop and mobile. Admins see team-wide results by default; individual recruiters typically see only their own data unless you’ve expanded their visibility.

To view InMail Insights for how Business Development InMail performance fares against the rest of your InMail Message intent types ("Hire for a client", "Hire for my company"):

  1. Go to the InMail report: Move your cursor over Reports at the top of your Recruiter homepage and select InMail from the dropdown. 

  2. Choose a date range: On the left sidebar, click  Edit near Date range to select a date range. 

  3. Select Message intent from the Choose breakdown dropdown.

  4. Click the Sent, Responded, Accepted, Not responded, or Hours to accept tabs to view a breakdown of how Hire for a client, Hire for my company, Business Development and Uncategorized InMails compare to one another.

To view InMail details for Business Development InMail performance in RPS+:

  1. Go to the InMail report: Move your cursor over Reports at the top of your Recruiter homepage and select InMail from the dropdown.

  2. Choose a date range: On the left sidebar, click the Edit icon near Date range to select a date range.

  3. Choose a category breakout: In the InMail details section, select the Category dropdown. Select Message intent.

The InMail details chart breaks out InMail performance by specific categories. You can review data on Overall (Message intent types), Hire for a client, Hire for my company, Business development, and Uncategorized for that specific date range. These metrics are based on the InMails you and your team sent within the selected time frame and include activity on both desktop and mobile.

Important to know

InMails grouped under Uncategorized represent messages sent before the launch of message intent modes.

Here's a tip

Treat benchmarks as a reference point, not a scorecard.

Apply insights to refine your Business Development outreach 

Important to know

You can break down the data based on Message intent for each of the tabs under InMail detail by selecting Message intent in the Category dropdown. (Default is InMail type.)

The metrics matter most when they lead to changes in how your team works. Use the patterns you see in the report to decide what to test next: 

  • Make messages feel personal: Compare Accepted vs. Responded. If you’re getting responses but many are declines, your team may be leaning on messages that don’t have enough personalization. Review AI-generated Business Development InMails and add elements that reference the prospect’s situation and clearly explain the value. A targeted first line usually improves engagement. 
  • Improve timing and follow-ups: Use date filters to spot weeks or campaigns that performed better and replicate the conditions (audience, message, timing). When possible, send the InMail during the prospect’s local work hours. Use Hours to accept to set expectations for follow-ups. Keep follow-ups polite, relevant, and temporally separated.
  • Use benchmarks to set practical targets: Compare response rate, acceptance rate, and time to accept metrics with companies of similar size and industry to evaluate performance against peers and set practical benchmark targets.
  • Share what works (and coach where needed): Leverage filters and saved reports for regular insights. Filter by projects, groups, roles, or date range and save reports to regularly monitor performance. Keep it iterative: measure, learn, and adjust.
  • Build a simple feedback loop: Review the InMail report on a regular cadence (for example, monthly) for Business Development InMail insights, set a small number of targets, and watch how trends move over time. When a metric changes, use it as a prompt to ask “What changed?” and test one adjustment at a time. Over time, this practice helps you strengthen client pipelines and get more value from RPS+’s Business Development outreach capabilities. 

Here's a tip

Treat benchmarks as a reference point, not a scorecard.

Learn more