Predictive audiences use your first-party or third-party data combined with LinkedIn’s AI to auto-generate a custom audience that is predicted to perform actions similar to those within your source data. They can help expand your campaign's reach by…

When advertising with LinkedIn, you can save custom audiences for use in future ad sets in Campaign Manager. There are two ways to create and save an audience or template: Matched Audiences - Use options such as contact or company lists…

Use company lists to build audience segments that will allow you to tailor your advertising campaigns to target priority companies, organizations, and schools. Company lists are a part of LinkedIn’s Matched Audiences.  When uploading your…

Match rate and audience count help you understand how your uploaded lists form audiences in Campaign Manager. These metrics show how well your data matched and how many member accounts or LinkedIn Pages are included in your final audience. About…

Website retargeting lets you retarget your website visitors with ad content on LinkedIn. By adding the LinkedIn Insight Tag to your website, you can match website visitors to member accounts on LinkedIn for further engagement. Subject to members’…

You can use company and contact targeting to build audience segments based on lists of companies and organizations or contact information. Company and contact lists are a part of LinkedIn’s Matched Audiences. Download the CSV template before you…

You can edit or delete a Matched Audience to keep your targeting up to date or remove audiences you no longer need. From your Audiences page in Campaign Manager, you can review your Matched Audiences, see the status of your…

LinkedIn Matched Audiences expire when they haven’t been updated or used in an active or draft ad set for the past 90 days. If you have an expired audience:You can’t add the expired audience when creating or editing an ad set. You can’t…

Predictive audiences help expand your campaign's reach by creating an audience predicted to perform actions similar to those within your source data. To create a predictive audience, we combine your data source and LinkedIn’s AI to automatically…

Once you set up your Matched Audience, you can review more information about your audience, such as the status, source, match rate, and audience count from your Audiences page. You can also review the ad sets that are using your Matched Audience…

Event audiences are an option within Matched Audiences that allow you to retarget people who have RSVP’d to attend one of your LinkedIn Events. When creating an event audience, you’ll be able to choose between past or upcoming Events hosted by the…

You can delete a saved website audience from your Audiences page in Campaign Manager. To delete a saved website audience: Related tasks Get started with LinkedIn website retargeting Edit a saved website audience for website retargeting…

Lead Gen Form audiences are an option within Matched Audiences that allow you to retarget LinkedIn member accounts that engaged with your Lead Gen Form by opening the form or submitting a lead. To create a Lead Gen Form audience: Your audience will…

Conversation ad audiences are an option within Matched Audiences that allow you to retarget LinkedIn member accounts that opened a conversation or clicked on any call-to-action (CTA).  To create a conversation ad audience:  Your audience…

Once you set up your website audience in Campaign Manager, your audience will begin to build. You can confirm that your audience is working correctly on your Conversion Tracking page in Campaign Manager. To check the status of your website audiences…

Subject to members' preferences, you can generate insights about your Matched and Saved Audiences from the Audiences page in Campaign Manager. All insights are directly related to LinkedIn’s audience targeting attributes, and you can update…

Connect a marketing partner with Campaign Manager to create third-party audience segments with Matched Audiences. You can select from your third-party audiences when defining an ad set's audience. When you integrate an audience from a marketing…

Company Page audiences are an option within Matched Audiences that allow you to retarget LinkedIn member accounts that engaged with your LinkedIn Page. When creating a Company Page audience, you can choose how recently member accounts in the…

Video audiences are an option within Matched Audiences that allow you to retarget LinkedIn member accounts who viewed all or part of your video ads. To create a video audience: Your audience will need to match at least 300 member accounts to be used…

LinkedIn company and contact targeting are features in Campaign Manager that allow you to run company- and contact-based marketing campaigns on LinkedIn. You can tailor your ad sets and target a priority list of contacts or companies, organizations…

Subject to members' preferences, you can generate insights about your Matched and Saved Audiences from the Audiences page in Campaign Manager.   To generate insights for your audiences:  All insights are directly related to LinkedIn's…

LinkedIn Matched Audiences are archived when they haven't been used in an active or draft ad set in the past 30 days. You can unarchive a Matched Audience from your Audiences page in Campaign Manager. Unarchive a Matched Audience To unarchive a…

If you experience problems when setting up LinkedIn Matched Audiences to enable website retargeting, contact targeting (data integration), company or contact targeting (CSV upload), or using Conversions API, try the following troubleshooting steps…

Single image ad retargeting allows you to create an audience based on member accounts that engaged with your single image ad on LinkedIn. When creating a single image ad audience, keep in mind:The total engagement metric won't correspond directly to…

You can create an ad set directly from your Audiences page in Campaign Manager. To create an ad set from your Audiences page:  Learn more about the Audiences page Learn more about audiences Go to your ad account in Campaign Manager. Click Plan…

Matched Audiences allow you to create custom audiences that can be used in your ad set targeting. You can create and save an audience from your Audiences page in Campaign Manager.  To create and save new Matched Audiences from your Audiences…

When you use Matched Audiences, we implement security safeguards designed to protect your data. Website retargeting For website retargeting:The LinkedIn Insight Tag drops a cookie on your visitors' web browsers when they visit your website. Cookie…

Use contact targeting to build audience segments that will allow you to tailor your advertising campaigns to target your priority contacts. Contact lists are part of LinkedIn’s Matched Audiences. When uploading your company lists, they need to…

Subject to members’ preferences, Matched Audiences let you reach the right people by building audience segments from your contact lists, website visitors, company page followers, or people who’ve engaged with your ads. You can use these audiences to…

Subject to members' preferences, LinkedIn Matched Audiences are custom audience segments you can use as targeting selections in your advertising campaigns. Once you set up your Matched Audiences, you can go to the Audiences page in Campaign Manager…

Subject to members' preferences, retargeting with Matched Audiences allows you to build audiences of LinkedIn member accounts that:Visited a page on your website Engaged with a single image ad Engaged with a document ad Viewed a video…

You can use website retargeting to create a website audience based on member accounts who visited a specific page on your site. To edit a saved website audience: Related tasks Get started with LinkedIn website retargeting Add the LinkedIn…

Data Integrations allow advertisers to create audience segments on LinkedIn with contact information sent from contact management platforms such as Marketo, Eloqua, LiveRamp, and Acxiom. In Q1 2018, LinkedIn is migrating our existing data…

When creating your website audiences, you may wish to see or target all of your website visitors or subsets of your visitors. For conversion tracking, you will need to specify which pages of your site you would like to count as a conversion. You can…