We’ve introduced new advertising objectives into Campaign Manager. Ad sets created under the old Campaign Manager experience will now be known as legacy ad sets.
The experience is optimized to generate better results. We recommend you use the new objectives to create your ad sets, rather than duplicating or reactivating old legacy ad sets. Learn more about the new Objective-Based Advertising experience in Campaign Manager.
Previous Ad sets will be labeled Legacy in Campaign Manager once you’ve ramped to the new experience.
If you duplicate or reactivate a legacy ad set, it will be created or reactivated under the old objectives.
Changes to pricing and optimization for legacy ad sets
The chart below summarizes the optimization and chargeable clicks for both legacy and new objectives. If you choose to reactivate or duplicate legacy ad sets, they will be optimized and charged according to legacy objectives. If you create new objective-based ad sets, they will be optimized and charged according to the new objectives. Learn more about objective-based pricing for LinkedIn advertising.
| Legacy Objectives | New Objectives | ||||
|---|---|---|---|---|---|
| Old Objective | +Optimization chosen | You'll be charged for | Corresponding New Objective | Default optimization (for auto-bid + max CPC) | You'll be charged for |
| Website visits | Impressions | Impressions | Brand Awareness | Impressions | Impressions |
| Website visits | All Clicks | Clicks (Landing page, LinkedIn Page, LinkedIn Page follows) | Website visits | Landing page clicks | Landing page (clicks to destination URL only) |
| Website visits | Conversions (w/eCPC as default) | Clicks (Landing page, LinkedIn Page, LinkedIn Page follows) | Website Conversions | Conversions | Destination Clicks (clicks to destination URL only) |
| Engagement | Impressions | Impressions | Engagement | Impressions | Impressions |
| Engagement | Clicks | Clicks (Landing page, LinkedIn Page, LinkedIn Page follows) | Engagement | Landing page clicks | Engagement (Landing page clicks, LinkedIn Page, LinkedIn Page follows, social actions) |
| Engagement | Conversions (w/eCPC as default) | Clicks (Landing page, LinkedIn Page, LinkedIn Page follows) | Website Conversions | Conversions | Engagements (Landing page clicks, LinkedIn Page, LinkedIn Page follow, social actions) |
Notes:
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Any old ad sets with a Follow Company button will automatically be created under the Engagement objective.
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The Talent Leads objective works similar to the Website visits objective.
Learn more about duplicating a legacy ad set.