Use your ad set summary page in Campaign Manager

Last updated: 6 months ago

With each of your ad sets, you have access to comprehensive insights of the top performance indicators with your ad set summary page.

On your summary page, you can view:  

  • Insights and recommended tasks to help optimize your ad set. 
  • An overview of your ad set, including objective, budget, schedule, and optimization goal.  
  • Your ad set’s performance chart, where you can switch between performance indicators such as spend, key results, cost per key result, impressions, and clicks.   
  • The top audiences for your ad set by industry, job title, company, or location.  
  • All the ad creatives in the ad set.

To get to your summary page: 

  1. Go to your ad account in Campaign Manager.

  2. Click Advertise on the left menu.  

  3. Select the Ad sets tab at the top.

  4. Move your cursor over the ad set name and click View summary to get to your summary page.

  5. Click the Time range dropdown menu at the top of the summary page to select new dates for your performance chart.

In the Performance section:

  1. Click the tabs at the top to see your performance chart for different metrics.

  2. Optional: You can review benchmarks for your ad set. Select Cost Per Key Result at the top, then click the Benchmark dropdown and select either: 

    • Industry benchmark - Compares your ad set to industry-level benchmark information.  
    • Self benchmark - Compares your ad set to the performance of your past ad sets.

  3. Click View more in the upper-right corner to see additional performance information.

In the Top Audiences section:

  1. Click the tabs at the top to review different metrics.

  2. Click View more in the upper-right corner for additional professional demographics information.

In the Top Creatives section:

  1. Review the metrics in the table.

  2. Click View all in the upper-right corner to see all your ads in the ad set.

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