Create Lead Gen Forms to capture high-quality leads directly on LinkedIn. You can build forms from your Assets page for reuse across ad sets, or you can set them up while creating an ad set with the lead generation objective.
To create a Lead Gen Form:
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Go to your ad account in Campaign Manager.
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Click Assets on the left menu and select Lead generation forms.
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Click the Create form button at the top.
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Complete the sections you’d like to include in your form.
- Form details - Sets the form name, language, and the offer headline/description members see when they click to open your form.
- Lead details - Choose the standard fields you want to collect and add custom questions when needed.
- Data privacy - Provide a valid privacy policy URL; this is required for form approval and displays how you'll use submitted data.
- Confirmation - Write a thank-you message and optionally add a landing page (e.g. to download an asset or visit your site) or an appointment booking link to control the post-submit experience.
- Settings - Add hidden fields to your form for tracking purposes or change how your field and response names appear when you download or sync leads.
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Click Create.
Here's a tip
You can select your created Lead Gen Form when setting up your ads for a lead generation ad set. You might need to ensure the form status is set to Active to allow the form to be reviewed.