As a LinkedIn member, you can boost your posts on the LinkedIn feed to increase your visibility, grow your followers, and get more website clicks. You can select your budget and target audience to boost key posts, increasing visibility to target audiences by selecting from facets including location, language, job title, job function, company industries, and job seniorities.
Important to know
- Boosting a post will turn the post into an ad. See the LinkedIn Ads Agreement for more information.
- Boosting is gradually being released. You might not have access to it at this time, and some functionality might change over time.
Here are some frequently asked questions about the feature.
If you have access to this feature, you can boost your posts from your Activity tab on both desktop and mobile. Click Boost on the upper-right corner of eligible posts.
After you boost your post as an ad, it will be reviewed before it can be displayed to member accounts in your target audience. We strive to review ads as soon as possible and usually within 24 hours.
All languages are available to be boosted.
Both old and new posts can be boosted.
Boosting is only available for text, single- or multi-image, article, video, and newsletter posts. Job posts, events, documents, polls, group posts, and connections-only posts cannot be boosted currently.
Each boosted post will have its own analytics view where you can see both the organic performance and the paid boosted performance of your posts throughout the five-day boost period. You can find the analytics view by clicking on the post and selecting View analytics.
The duration of a boosted post is dependent on the budget and end date selected when you set up your boost campaign.
We’ll use the content of your post to target the most relevant audiences and amplify your post beyond your network.
Yes, posts can be boosted to all geographical areas.
All languages can be targeted. When setting up targeting, you can select your preferred language.
Yes, you can boost from a mobile device by tapping Boost on the upper-right corner of eligible posts.
Important to know
Mobile boosting is currently in testing and is gradually being released. You might not have access to it at this time, and some functionality might change over time.
You’ll need to use prepaid ad credits to boost on mobile. Learn more about prepaid ad credits.
To boost a post on mobile, you’ll need prepaid ad credits. On iOS, credits are purchased through the Apple in‑app purchase flow. On Android, you’ll complete the purchase via LinkedIn Secure Checkout in a mobile web view. Credits are tied to your ad account and are used first when you boost. If you don’t have enough, you’ll see an Add credits prompt during checkout to purchase the amount needed. Learn more about prepaid ad credits.
Important to know
Mobile boosting is currently in testing and is gradually being released. You might not have access to it at this time, and some functionality might change over time.
Thought Leader Ads allow company pages to sponsor posts from members they're affiliated with, while boosting allows individual members to boost their own posts.
Yes, you can edit and delete your boosted post. When you edit a boosted post, you can:
- Edit the post itself. Keep in mind, your new post will need to be reviewed and approved before it can be shown to your target audience.
- Change your audience.
- Change the credit card used as the payment method.
Important to know
You can’t change the budget of a boosted post. If you need to change the budget, you must delete the post and boost it again with a new budget.
You can update your credit card payment details when you edit a boosted post. If there is an issue with the credit card, your boosted post will be paused until the credit card details are updated.
All boosted posts are reviewed and must adhere to the LinkedIn ads policy. If your ad violates the ads policy, you will receive a notification. You can boost a new variation that aligns with our policies. You will also receive a link to submit an appeal if you believe your ad already aligns with our advertising policies.
You can view your receipts by going to the Ads Module section of the Single Post Analytics page and select the Receipt option.
Your campaign ends when your budget is spent or the end date is reached, whichever comes first. We do our best to pace the delivery of your ad over your chosen duration, but if the budget runs out early due to high engagement, the campaign may end sooner.
In certain instances, campaigns with both a very large target audience and a small budget may spend the budget faster than expected. We are constantly working to improve how our system handles these cases. This can be more common when using Suggested Audience with no text in the post (e.g. just a video or image). Our AI relies on text to better understand your content and pick the best audience — so when there's no text, it may struggle. To improve performance, we recommend:
- Including some text in your post if using Suggested Audience
- Try creating a custom audience and keeping the audience between 50,000 and 500,000 for best results
When you boost a post directly from your profile, you won’t have access to an ad account in Campaign Manager. You’ll manage the boosted post, including viewing performance metrics and managing payment, from the post on your profile.
Related tasks