The Hoffman Agency

Is PR facing a succession challenge? Associate Director Andree Latibeaudiere reflects on why supporting people throughout their comms careers matters just as much as attracting them in the first place. A smart, timely take that’s worth a read. Link to the full article via PRmoment in the comments. 👇

The tech industry moves at lightning speed! Building a career in tech PR requires curiosity, a solid knowledge base and a strong academic foundation — qualities that shape instinctive and innovative storytellers. Several of our Hong Kong team members returned to their alma mater, Hong Kong Baptist University's Department of Communication Studies, HKBU, to share what it takes to succeed in an agency and what it’s really like on the job. The session covered Tech PR 101, how AI integrates into our jobs and real-life stories of our colleagues’ journey from interns to full-time. Shoutout to our team Katherine Ng, Erica Siu, Melody Kung, Vanessa Chan, Mia Yang and Kevin On for bringing their perspectives, experiences and insights to our next-gen tech PR practitioners! We were honored to have Head of Communications at Microsoft Hong Kong Bobo Wong and Chief Marketing Officer at HKSTP - Hong Kong Science and Technology Parks Corporation Hilda Chan share their career journeys in tech communications and marketing, offering students a glimpse into the different paths and possibilities within the field of tech. A special thanks to Henry Fung and Yi-Ru Regina Chen for helping us to co-organize this meaningful event with such a great turnout!

Senior Account Executive Julian Castillo breaks down how the sausage making and additional context often matter more than the big moment.

CMOs are busy — but when it comes to choosing a PR agency, it should be approached with the same strategic rigor as any other high-impact business decision since this will be the team (in part) responsible for executing your vision. CEO Lou Hoffman discusses how although selecting PR agencies can feel like a waste of time, this is one of the most important decisions a CMO can make. Read more via the comments.

French Medtech drives significant innovation … yet it remains underrepresented in tech and business media. To understand why, we analysed the media coverage of leading Medtech companies in France, finding health is a topic that interests the media. But Medtech companies struggle to emerge in these conversations, despite a foundation rooted in AI, data, software and connected devices. See how we help Medtech companies increase visibility and tell their story. Download the report to explore — link in the comments.

You can lead in global coverage — and still be invisible in AI results. AI visibility isn’t just about presence. It’s built on proof. That proof sits in an evidence stack — global authority and local context. Think of it like a cake. Most brands optimize the visible top layer. But what sits beneath it often decides the outcome. GEDI (Generative Engine Discovery Insights) is our proprietary system for diagnosing that gap. Connect with our GEDI specialists: GEDI@hoffman.com. And explore how brands show up in AI answers via the first comment.

On the rise — and just getting started. 🚀 CEO Lou Hoffman shares a broader shift we see happening across industries: More companies than ever are focused on telling their innovation story — not just in tech, but across every sector. It’s a reflection of how the communications industry continues to evolve and why clarity and credibility matter more than ever. More via O'Dwyer's Public Relations News in the comments.

A thriving workplace takes feedback and active calibration to grow. 🌱 🏆 A huge congratulations to our teams in Singapore and Malaysia for winning the Employee Happiness Award for Best Employee-Driven Change! Through our annual engagement surveys, we’ve created a workplace rooted in wellness, continuous learning and open communication. From improved HR processes to increased collaboration, we look forward to continuing to build an environment for our teams to thrive.

Earth Day in action across our U.S. teams. 🌎 With local trash cleanups in Boston and Portland, this week is a reminder that small, local efforts add up. Proud of our teams for showing up for their communities!

How do you stand out in a competitive talent market? For MediaTek, we translated employer branding strategy into a high-impact visual movement. By synthesizing vibrant design with authentic video storytelling, we evolved their brand — from a strategic playbook to a revamped career site — into an impossible-to-ignore identity. Talent acquisition is about a strategic identity that drives real-world results. 📽️ Watch how we helped MediaTek elevate employer branding through intentional design.