Haus

⚽ What we can all learn from a failing football club ⚽ ESPN recently released a story detailing how Tottenham Hotspur, one of the world’s richest football clubs, is undergoing one of the most stunning collapses in the history of sport. The culprit - bad analytics. Three lessons marketers can learn from this cautionary tale of how NOT to use data to make decisions. #1: Obsessively focus on what drives outcomes #2: Separate luck from signal #3: Use data to guide decisions, not justify them A must read op-ed from our Head of Solutions consulting, resident soccer expert, and analytics nerd Tyler Horner. https://lnkd.in/eYjByrZJ

Every growth marketer wishes they could wave a magic wand and precisely understand the long-term effects of upper-funnel campaigns. But as Chandler Dutton and Olivia Kory discuss in the latest episode of Open Haus, it's more complicated than that — and usually starts with running longer tests. Full episode in the comments 🎧

When our community comes together to think through marketing’s biggest challenges, big breakthroughs happen. That’s why we’re holding the first-ever Haus Growth Lab this spring in LA and NYC. This working session brings together forward-thinking growth operators for a half-day of connecting, learning, and charting a path forward for the future of marketing. Here’s what's on the agenda: → A roundtable with leaders from Wayfair, Equinox, Fox Corporation, and Baseball Lifestyle 101 → Talks from CEO Zach Epstein, CSO Olivia Kory, and Head of Product Greg Dale on marketing's new operating system  → A preview of the latest addition to the Haus platform: Causal Attribution V2 → Lots of dedicated networking time over breakfast and lunch Marketing is entering a new era. Come be a part of it. 🗓️LA - May 19, 2026 @ Palm Sophia 🗓️NYC - May 21, 2026 @ Midtown Loft & Terrace

Our newest Open Haus episode is all about diversifying your media mix the right way. At the heart of Haus Measurement Strategist Dean Gordon's framework for diversification: grounding your decisions in marginal dollar efficiency, *not* average efficiency. Full episode now available on YouTube, Spotify, and Apple. 🔽

Next week on Open Haus: A live masterclass with leaders from Wayfair and SharkNinja. Learn how two world-class marketing analytics teams: – Operationalize MMM and experiments – Leverage AI to boost decision-making velocity – Create measurement programs biased toward action 📅 Thursday 4/23 at 1pm ET / 10am PT. RSVP below.

In the late 1970s, CPG brands got access to real-time promotional sales data for the first time. It looked great. They followed the numbers closely. And then… things didn’t exactly work out. Because the data showed what was happening in the moment, not what was building a long-term, viable business. In a guest post for the Haus blog, Measurement Strategist Ike Armstrong shares a history lesson marketers across generations can all learn from – from the early days of barcode scanners through the most important three questions marketers can bring to their budget meetings today.

"We ran the test for two weeks, took a look at the answers, and were honestly blown away," says Noa Gutterman, SVP of Marketing at Mistplay. Learn how Noa's first-ever Haus test turned her from a geo-testing skeptic to a true believer in a matter of weeks.

Our next Open Haus is an inside look at some of the most elite measurement programs in the world. Olivia Kory will sit down with Faith Shin, Senior ML Manager of Measurement and Attribution at Wayfair and Joe Meier, VP of Marketing Analytics at SharkNinja for a masterclass in measurement at scale. They'll break down: – How they keep pace with massive product catalogs – The criteria they use for evaluating potential measurement partners – Strategies for building measurement systems biased toward action and speed We’ll also hear from Haus’ Chief Scientist Joe Wyer about the patterns he’s noticed across enterprise orgs building rigorous, high-velocity measurement programs. 📅 Thursday, April 23 @ 1pm ET / 10am PT 🔗 RSVP link in the comments! Bring your questions — there will be a live AMA.

Hot off the presses: Cody Plofker and Olivia Kory are in AdExchanger sharing how Jones Road Beauty uses Haus’ Causal MMM to make smarter, faster marketing investment decisions. 

Rokt is partnering with Haus to bring independent, platform-agnostic incrementality testing to the ecommerce transaction moments that matter most. Brands need to know exactly what’s driving conversions. Using Haus’ geo-based incrementality testing, advertisers can accurately measure the causal impact of Rokt Ads, then use those results to make informed, confident marketing investment decisions. Learn more about the partnership at the link in the comments.