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Software used to collect and analyze data on consumer audiences to optimize marketing campaigns. - Gather information from external sources on targeted profiles, purchasing trends, and competitor insight for marketing and sales teams - Create reports on multiple media channels for various business departments - Define and store a pre- and post- sales strategy based on relevant data points
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Assess your growth strategies, mitigate risks, and develop winning plans with gfknewron. Accessible across your entire organization, gfknewron interprets market, consumer, and brand intelligence for a complete view of your performance and how it stacks up to the competition. Equipped with the world's most extensive point of sales data and consumer insights, supplemented by unparalleled industry expertise, gfknewron is your guide through the complex terrain of the tech and durables markets. gfknewron provides three powerhouse solutions: gfknewron Market, gfknewron Consumer, and gfknewron Predict, all unified in a single, user-friendly platform. Integrated seamlessly into your daily workflow, gfknewron equips you to strategize confidently and swiftly, and most importantly, to win.
Pathmatics delivers actionable insights to help simplify digital advertising decisions With visibility into spend, impressions, share of voice, targeting and buying strategies across social, display, video, mobile and OTT, Pathmatics empowers marketers to make smarter advertising investments, capture market share and grow revenue.
Haus enables brands to design geo-experiments and measure incrementality through a self-serve, privacy-durable platform.
Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. If you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered.
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With Market Intelligence, you can utilize the power of the HG Platform and analyze the true size of your market to make actionable, data-driven decisions. Business decision-makers across industries and organizations leverage our bottom-up approach to traditional market planning to: • Size markets by technology solution, IT spend budget, region, and industry, allowing them to identify the best opportunities and allocate resources more efficiently • Use detailed account information to optimize sales territories, target accounts with the highest propensity to buy their specific solution, and increase the overall efficiency of their revenue pipeline from prospect to closed won • Improve marketing initiatives by targeting the right accounts, with more precise segmentation, to deliver relevant messaging for better engagement and increased campaign conversions • Prioritize product initiatives by using deep insights on market trends and competitors to confirm the demand for their product
ReBid's Advertising data platform (ADP) is built to revolutionise advertising efficiency. It modularly connects to all major CDPs to provide intuitive dashboards designed to help marketers monitor, analyse & optimise media plans, campaigns, channels, and ad creatives across all ad platforms across Search, Social, Programmatic, Adserver, Analytics & more. ReBid not just a platform but a strategic partner, helping you to understand the impact of various advertising channels on leads, engagements and revenue, optimise your ad spend, and boost Return on Ad Spend (ROAS). Our full stack platform empowers you to make optimal decisions powered by harmonised omni-channel customer data, 360 customer view, advanced segmentation, hyper-personalisation along side Ad-to-Acquisition and storytelling visualisations. ReBid is an enterprise grade platform certified with highest global security and data compliance certifications like SOC2, ISO 27001 and GDPR.
Kognitiv Ignite, an AI-native outcome-based 1:1 personalization software. Unlike traditional platforms, Kognitiv Ignite transforms how marketers engage customers, optimizing each interaction to meet predefined business goals. Forget spending time and money on uncertainties; with Kognitiv Ignite, marketers start with their objective and budget, letting Kognition, our AI/ML engine, handle the rest. Kognitiv Ignite enables always-on customer engagement, automatically delivering the right message to the right customer at the right time and channel. Transparent and intuitive, Kognitiv Ignite ensures personalized interactions, simplifying the campaign deployment process and significantly boosting marketing ROI.