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Writing White Papers Preview

Writing White Papers

With Tom Geller Liked by 1,852 users
Duration: 33m Skill level: Beginner Released: 10/9/2018

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Course details

White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into a concept, initiative, or product, designed to educate and persuade by framing issues in a clear way. In this course, corporate communications pro Tom Geller leads you through the format, purposes, and uses of white papers; helps you define what you want your paper to be; and then helps you make it a reality. You'll finish this course with information about where white papers fit in the greater business ecosystem—and how to make your paper the best it can be.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.6 out of 5

1,248 ratings
  • 5 star
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  • 2 star
    Current value: 5 <1%
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  • Neil Tucker Neil Tucker

    Neil Tucker

    Health Education Maverick, Key Note Speaker, Savvy Presenter, EMT, Contact Coach working in the Overdose Prevention and Recovery Wellness space…

    5/5 December 21, 2025
    Take your time, follow the steps carefully. This was an excellent course
    Helpful · Report
  • Satish K Tatikonda Satish K Tatikonda

    Satish K Tatikonda

    C‑Suite Visionary | Former Google Leader | Driving Innovation in AI, ML, RL, Web3, Blockchain & Crypto | Strategic Advisor in ESG, Cybersecurity &…

    5/5 May 22, 2025
    The LinkedIn Learning course "Writing White Papers" teaches participants how to effectively craft white papers that communicate complex ideas. Reviewers praise its focus on clarity, structure, and real-world examples that aid understanding. Key takeaways include developing strong research skills, creating engaging introductions, and using clear messaging to connect with diverse audiences. Additionally, the course emphasizes incorporating visual aids to enhance comprehension. These writing skills are applicable in marketing, where they help position organizations as thought leaders, in technical communications for clear explanations to non-experts, and in policy advocacy to influence decision-making and public opinion.
    Helpful · Report
  • Sanjay J. Sanjay J.

    Sanjay J.

    Leadership Content Strategist | B2B/SaaS Content Expert | Helping Vertical CEOs Build High-Trust Brands | Creator of Trust Signals Newsletter &…

    4/5 April 28, 2025
    good
    Helpful · Report

Contents

What’s included

  • Practice while you learn 2 exercise files
  • Test your knowledge 3 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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