From the course: Visualizing Advanced Charts and Graphs

Unlock this course with a free trial

Join today to access over 25,500 courses taught by industry experts.

Bullet graphs explained: What, when, why, and how

Bullet graphs explained: What, when, why, and how

From the course: Visualizing Advanced Charts and Graphs

Start my 1-month free trial Buy for my team

Bullet graphs explained: What, when, why, and how

“

If you've ever been to a fundraiser before, or watched your favorite sitcom characters participate in one on TV, you've probably seen a meter like this before. As cliche as it might be, the fundraising thermometer is popular for a reason. It quickly communicates a goal, and how a funding campaign is tracking toward that goal. This information is critical for anyone hoping to measure the success or failure of an initiative, but it can leave audiences with some unanswered questions. In response to those questions, meters and gauges like this inspired the BULLET GRAPH, a chart created to display quantitative progress towards a goal in a way that a fundraising meter does, while also including a qualitative layer of additional context to provide an even richer story for your audience. Take a look at this bullet graph to see what I mean. While it looks like a squared-off version of a fundraising meter, there's more information communicated thanks to some key additional details. Let me break…

Contents