A/B testing

- When creating content and seeing which type of content does the best with your target audience to achieve certain KPIs and conversions, you need to test it with your audience. The common way to do this is to do A/B testing, or split testing. This is a process of showing two variants of the same webpage to different segments of website visitors at the same time, and comparing which variant drives more conversions. You can also do this with video content. You could post two versions of a video on a landing page and then send that page to your target audience. And then you split the audience so that one half sees version one, with the CTA in the beginning, and then one half sees version two, with the CTA at the end, or whatever variant you want to test. Then you see which landing page drives the most conversions and determine which version of your video works best. Another way to test and optimize your content is to test different variants of your content as you post more videos. You can test the logo placement of your logo in your videos, as well as different types of thumbnails, certain talking points and topics, or even the way you introduce your channel. You can also test different types of video formats, like square versus vertical, and other types of content formats to see which style and messaging engages and repels your audience and gets those conversions you want. You could also test different types of aspect ratios like square versus vertical and other types of content formats to see which style and message engage and repels your audience and gets the conversions that you want. Testing is a great way to make sure that you're creating content that your target audience wants to watch and ultimately tells you if you're even attracting the right people. You might actually find yourself attracting a different type of viewer and chasing away the audience you wanted, which could be a good or bad thing, depending on what you truly want. You can also test your schedule when posting times and figure out which days and times get the most conversions and engagement. There is a lot that you can test, just remember to not deviate too much away from your content strategy and original mission, because sometimes you may be following a trend towards a result you ultimately don't want because you're looking at the numbers too much and wanting to chase the followers and the views and the engagement. So remember why you're creating the content and try not to test to the point where you are actually trying to get views for something that has nothing to do with the original mission. Now that you know how to assess your content and track the results with different analytic tools, let's figure out what conversions you ultimately want to track.