From the course: Tableau Design and Formatting Essential Training
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Understanding visual analytics principles - Tableau Tutorial
From the course: Tableau Design and Formatting Essential Training
Understanding visual analytics principles
- [Instructor] We don't see with our eyes, we see with our brains. That might sound like a very peculiar sentence, but while the eyes capture light and transmit signals, the brain is responsible for processing and interpreting those signals into a coherent visual experience. Vision dominates our sensory landscape, yet most people design visualizations or charts as if all sensors are equal. If we dig into that a little bit deeper, your brain processes visual information through three memory systems. You have the sensory memory, which captures everything for about half a second. You can dig deeper into this and refer to something called iconic memory. So things like icons, pretty common in this sense. The next thing is short-term memory. This can only hold a few items at a time, typically four items at once, and it operates over a very short period of time, 15 to 30 seconds. And the very last one is long-term memory. This is where information is encoded and then stored. So you basically…
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