From the course: Sales Gamification
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Gamification case study 3
From the course: Sales Gamification
Gamification case study 3
- In this case study, let's look at sales gamification implemented at an American car rental company, ACR. ACR wanted to train their sales representatives, at the rental counters, to upsell products and to provide excellent customer service to help increase sales within the organization. ACR decided that the right approach was to test the implementation of the gamified solution, so that any potential issues could be worked out. Also, ACR wanted to leverage the anticipated success of the pilot to drive adoption throughout the rest of the organization. The first step in running the pilot was for ACR to identify sales metrics that mattered to the business in terms of reinforcing key sales processes, and creating better understanding of ACR's product offerings. Once the metrics were established, the next step was to identify pilot groups in locations around the United States. Then Knowledge Guru, a gamified solution created by Bottom-Line Performance, was made available to the sales…
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