From the course: Sales Gamification
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Gamification case study 1
From the course: Sales Gamification
Gamification case study 1
- To gain an even better understanding of sales gamification let's look at a case study to see how one company implemented gamification to improve customer satisfaction and as a result, make more sales and retain more customers. This case study revolves around the implementation of a gamified solution for a company called Super Telecom which is a division of a larger telecommunications group. One of the company's top business priorities was to improve customer satisfaction which in the long run results in sales. As a first step, Super Telecom decided to ask its customers for feedback. The response was loud and clear. First, customers wanted to speak to domestic contact centers rather than overseas centers. Second, customers wanted their concerns dealt with by the first advisor they spoke to. The company implemented a gamified software solution. The software platform helps to make employees more knowledgeable so they can better perform. Super Telecom's previous training approach…
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