Pricing Strategy: Value-Based Pricing
With Stefan Michel
Liked by 3,933 users
Duration: 47m
Skill level: Advanced
Released: 8/28/2019
Course details
Are you charging the price you deserve? You might be able to increase revenue through value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost. In this course, IMD professor Stefan Michel lays out the differences between cost-based and value-based pricing, while detailing the key capabilities of value-based pricing: superior customer insights, an understanding of your market, and the abilities to manage prices and apply pricing psychology. Along the way, explore the benefits of customer segmentation and the concept of pricing as pain management, as well as how to apply psychological principles to affect how customers perceive prices.
Skills you’ll gain
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Meet the instructor
Learner reviews
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Mohamed Hafez
Mohamed Hafez
🚛Helping Businesses Reduce Risk & Improve Operations⚠️ | 🛡️Quality&Compliance | 🌐Global Supply Chain & Logistics | 📊Risk & Audit |…
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Laura Eggert
Laura Eggert
Strategic Commercial Leader | Customer Strategy, Category Excellence & RGM | Delivering Profitable Growth Across Consumer Health & CPG
Contents
What’s included
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