From the course: Predictive Analytics Essential Training for Executives
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Why deployment, not insight, is the primary goal
From the course: Predictive Analytics Essential Training for Executives
Why deployment, not insight, is the primary goal
- I happen to love Tang. You know, the sugary, powdered orange drink from the late fifties and early sixties. I think it's because when I was a little boy, they would always run TV advertisements for Tang. They said it was the drink of the astronauts. Apparently the advertisements exaggerated the truth a bit, but the TV ads described it as a so-called spinoff technology, an added benefit of our achievement of space flight. So what does this have to do with predictive analytics? Well, I want to clarify what should be the primary goal of a project versus what should be a spinoff benefit? Many projects have insight as the primary goal. After all, who doesn't like analytical insights? Here's the problem. If that's your primary goal, you never really know when you're done, and it's virtually impossible to establish return on investment. So for years, I've been on a bit of a campaign against insight projects with my clients. Projects defined as insight projects tend to meander. While…
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