From the course: Predictive Analytics Essential Training: Estimating and Ensuring ROI
Introduction
From the course: Predictive Analytics Essential Training: Estimating and Ensuring ROI
Introduction
- [Keith] Nothing is more important to the future of a predictive analytics team than showing that their projects are producing long-term value to the organization. Pure excitement about analytics will only take you so far. Eventually, you have to demonstrate ROI. I'm Keith McCormick, and I've been designing and conducting analytics projects for 25 years. In the last 10 years, my focus has been helping executives, analytics leadership, and data scientists collaborate effectively. In this course, we will not only measure ROI when the project is over, we will estimate it before the project even begins, and we will do this step-by-step. Far too many projects never reach deployment and you don't want that outcome for you or your team, so join me as we discuss how to use analytics to bring maximum value to your organization. Let's get started.
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