From the course: Practical Design Thinking
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Experience maps are your primary data summary
From the course: Practical Design Thinking
Experience maps are your primary data summary
- So what is this thing called an experience map? Well, it's a summary of all your observation notes formatted in a way that you can share with other team members and use to quickly extract relevant information. It gives you a multi-layered view into the tasks that your users perform, how they feel about those tasks and where their problems lie. Having the site visit observation data in this format makes it much easier to analyze and to pull out insights about your users and their tasks. Because it lives on the wall of your workspace, your experience map becomes the primary way of staying true to your users' needs as you continue through the design thinking process. The best way I've found to make experience maps for this type of exercise is using sticky notes. That's because you can easily transcribe your observations onto the notes, then sort and group those notes into themes on the wall. The volume of notes on a given topic is a good indication of the importance of that item to…
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