From the course: Mastering SEO: How to Develop a Superior SEO Strategy
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Tracking SEO data
From the course: Mastering SEO: How to Develop a Superior SEO Strategy
Tracking SEO data
SEO is not usually one of those things that you can do once and then not have to worry about again. Yes, there are plug ins for WordPress and other CMS platforms that should manage some of the routine optimizations. But if you are not creating an ongoing process for your SEO program, you're likely to fall behind. Today, I will cover my ongoing reporting and goal setting as well as performance analysis are crucial to the success of your SEO program. When you have ongoing reporting and analysis, you can ensure that none of your SEO findings are getting swept under the rug. You're also much more likely to find errors before they cause huge issues. A good example of this would be a link to a page that doesn't load and therefore generates a 404 error. This error may go missing in a site that doesn't have regular monitoring or action place. If this was the case, users and search engine crawlers that are trying to index a sites pages would keep reaching dead ends through 404 errors, thus…
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