Bridging the Gap: Why Marketers and Designers Need a Shared Language
I highly recommend this course to every marketer, not just designers. As the content highlights, marketers and designers must work in tandem to meet campaign objectives. Having a mutual understanding of each other's roles, including a firm grasp of technical jargon, minimizes unnecessary back-and-forth and streamlines communication. When both parties take the initiative to understand the other's workflow, it fosters much stronger collaboration.
The course structure is excellent, supported by wonderful and practical case studies. Looking ahead, I would love to see an update on how AI will continue to impact these collaborative workflows.
Marketing Strategy for Designers
With Amy Balliett
Liked by 287 users
Duration: 2h
Skill level: Beginner + Intermediate
Released: 10/27/2022
Course details
If graphic designers and marketers don't communicate effectively, it can result in time lost or work that doesn't meet the needs of the organization. In this course, Amy Balliett teaches designers some core tenets of marketing, as well as how to manage marketers as clients, interpret marketing goals, and use those goals to inform all design choices. Amy begins by helping you get into a marketing mindset. She explains the role of design in marketing, defines a marketing campaign, and goes over how to speak like a marketer. Then Amy dives into important marketing strategies, including SEO optimization, email marketing, content marketing, and much more. Next, she covers key components of building your marketing campaign, such as SMART goals, a content strategy roadmap, and visual language design. Finally, Amy wraps up with a discussion of how all the previous steps come together, as well as the follow-up process, measuring success, and showing your value.
Note: This course was created by Amy Balliett. We are pleased to host this training in our library.
Note: This course was created by Amy Balliett. We are pleased to host this training in our library.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Joanne H.
Joanne H.
Marketing Manager | Brand Governance & Communications | Integrated Campaigns | Bilingual English & Mandarin
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Makaila Sharp
Makaila Sharp
Marketing & Operations Professional | Creative Problem Solver | Building Engaging Campaigns & Strong Client Relationships
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Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone
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