From the course: Looker Studio for Marketers

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Analyzing trends and comparisons

Analyzing trends and comparisons - Google Data Studio Tutorial

From the course: Looker Studio for Marketers

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Analyzing trends and comparisons

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- [Instructor] No matter how much data is in a report, there may still be key visualizations or additions that answer the question of what's successful. Numbers give us performance but not a reference. For example, are 5,000 conversions during a date range good or bad? There's really no way to tell without context. There are ways to edit most charts in Looker Studio to have date comparisons, references, and trend visuals. I'll start with the chart on the upper left. Here we see conversion value over time and there are spikes and dips depending on days. What's missing is the ability to quickly tell if there's a pattern of performance going down, performance staying the same, or performance slightly going up. I'll switch from Setup to Style. And right in this first section, there's the ability to add a linear trend line. Now there's clarity with this visual reference. Next, I'll go to the table underneath. Along with…

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