From the course: Layout and Composition: Grids
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Working with the content
From the course: Layout and Composition: Grids
Working with the content
- I'm going to be frank here. In a perfect world at the beginning of a poster project, most clients would say, "Here's my content, the idea, and a few lines of copy." However the reality is usually more complicated. I get more content than I can fit on a 24x36in poster. At this point it's my job to edit. I don't tell the client that there is too much content and this is a poster not a brochure. I find a better solution. Usually this is a redistribution of content. The posters job is to grab attention and communicate a simple message. I design the poster with that goal. All the excess information will probably work better on the clients website. Few people want to sit with a poster and read multiple paragraphs. Even after editing and separating the content I may still have more then an image and headline. I use the posters grid to create hierarchy. Or move some of the information to the backside of the poster. The image on a poster is not just a rectangle. The imagery itself should…
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