From the course: Generative AI for Digital Marketers
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AI and design in marketing
From the course: Generative AI for Digital Marketers
AI and design in marketing
- [Martin] I've always considered myself a writer first and that's sometimes been a challenge in the digital world where visual storytelling and writing go hand in hand, which could explain why there's so much excitement about text-to-image apps because they let you use words to describe the visuals you imagine and in seconds, you see a finished result. Sometimes the images are really good. Other times, they're just silly or weird. And in many cases, the quality depends on, you guessed it, your prompt. That's why it's a good idea to get your designers involved in the process early as they'll be able to help you focus your prompt and fine tune the raw output into concepts you can use for your brand. Similar to AI writing, be sure your prompt clearly describes the pictures you see in your head. Mention the format you're looking for, and if you envision a particular color palette or artistic style. And always be…
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