Excel for Marketers
With Matt Brattin
Liked by 309 users
Duration: 2h 53m
Skill level: Beginner + Intermediate
Released: 4/14/2025
Course details
Description
What is this course about?
In this course, instructor Matt Brattin guides you through practical ways you can leverage Excel’s powerful features to optimize marketing campaigns and improve decision-making. Gain a thorough understanding of essential marketing metrics—from traffic sources and spend to conversion rates and revenue. Learn through hands-on exercises how to structure and clean data, calculate key performance indicators, and build dynamic dashboards for ongoing analysis. By the end of the course, you will confidently apply Excel tools to identify trends, uncover opportunities, and drive strategic marketing initiatives with a toolkit for translating complex data into effective, data-driven actions.Instructor
Who teaches this course?
Matt Brattin is the Chief Financial Officer of Aplos. He has led finance and analytics teams across organizations of all sizes—from publicly traded companies like Citi and Centene to private-equity-backed and SMB operations.Objectives
What will I be able to do by the end of this course?
- Identify foundational Excel functions and formatting techniques for marketing data.
- Understand the significance of key marketing metrics and their role in evaluating campaign performance.
- Apply data-cleaning methods in Excel to ensure accuracy and consistency in marketing datasets.
- Evaluate the effectiveness of marketing strategies by comparing key metrics and ROI calculations.
- Create dynamic dashboards in Excel that visualize marketing data for actionable insights.
Audience
Who is this course for?
- Intermediate Excel users working in marketing roles.
- Marketing professionals in enterprise and small business settings.
- Data analysts focusing on marketing metrics and performance.
Prerequisites
What do I need to know before taking this course?
- Basic Excel proficiency.
- Understanding of marketing fundamentals and datasets.
- Familiarity with common marketing metrics is helpful.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Andres Monserratte
Andres Monserratte
Cal State University Fullerton | Business Major - Marketing Concentration | American Marketing Association
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
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