From the course: Email Marketing Strategy: Warm Up a Cold List

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Create a must-open email

Create a must-open email

From the course: Email Marketing Strategy: Warm Up a Cold List

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Create a must-open email

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- In the last video, we talked about setting expectations for future content. The last email was us making a promise to our audience. This email has to deliver on that promise. If you want to send a once a month, 5,000 word deep dive into a subject, this email should show your new format. It should show users what they'll keep receiving as long as they're on the list. We want to start strong with good open and click rates. The idea is if you start sending batches of emails, the very first batch, which sets expectations, should have a high open and click through rate. This must open email should also have a high open and click through rate. Multiple emails being opened and clicked is a positive signal to email providers. For my client, we have a private forum with lots of activity. We decided to scour the forum, find the five most impactful topics over the past year, summarize those posts and share them. We were able to…

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