From the course: Email Marketing: Strategy and Optimization
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Optimize audience engagement - MailChimp Tutorial
From the course: Email Marketing: Strategy and Optimization
Optimize audience engagement
- [Instructor] Let's talk about email engagement for a minute. Email engagement is that special magic that happens when your audience interacts with your email message by clicking a button or playing a video, for example. Engagement is a measure of how you inspire and delight your audience. It's a critical piece of the puzzle that is your marketing strategy. So why do people engage with emails, and what does it mean for your marketing strategy? In a recent report by Campaign Monitor analyzing hundreds of emails, they found that the number one type of message people were most likely to open was personal correspondence, and that makes sense. After that, however, the top emails that people open most often are shown in this list. The common thread in this list is affection and familiarity with your brand and what you do. The second half of the list consists of content that typically performs well on blogs and websites.…
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