From the course: Data Science Foundations: Knowledge Graphs
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Knowledge graphs in media and ecommerce
From the course: Data Science Foundations: Knowledge Graphs
Knowledge graphs in media and ecommerce
- [Instructor] In the last 20 years online shopping has become a part of our daily life. And we buy products online because it's convenient and Ecommerce stores have a wide range of products. Companies like Amazon are so successful because they analyze customer's past purchases and have built up a knowledge base about products and preferences. With the help of recommender engines, customers can find the right product for their needs. The Knowledge Graph calculates the product recommendations for the customer. For example, which additional product would fit to the product that you have just put in your shopping basket. Using a demo of the software pool party from the semantic web company. I would like to explain the advantages of using Knowledge Graphs in Ecommerce. You'll see here, a recommendation engine that helps the customer to choose a suitable combination of cheese and beverages. We select the category of cheese.…
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