From the course: Data Analytics for Pricing Analysts in Excel
Join today to access over 25,500 courses taught by industry experts.
Models of pricing - Microsoft Excel Tutorial
From the course: Data Analytics for Pricing Analysts in Excel
Models of pricing
- [Instructor] One of the major factors that drives the effect of pricing on profitability is the business model that the company uses. Different firms use different business models. The basic business model involves simply selling products or services outright. For example, if you go into your local Walmart store, they don't charge a different price to you versus your neighbor for selling light bulbs. They charge everybody the same price, and they simply sell those products outright to you. There are no discounts or coupons. There's no special loyalty program, et cetera. That's the basic business model that's historically been used, particularly in retailing, manufacturing, and a lot of the services industries. Yet there's also alternatives to this standard model. Under these alternative models, think about how pricing varies. One common alternative is the membership model. Costco, for example, provides an annual…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.