From the course: Data Analyst Mindset: 10 Nontechnical Ways to Influence Decisions

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Be memorable: Use visual action words

Be memorable: Use visual action words

From the course: Data Analyst Mindset: 10 Nontechnical Ways to Influence Decisions

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Be memorable: Use visual action words

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- Did you know that the strategic use of visual action words at the onset of your goal, KPI, or metric names has a scientifically proven ability to ignite action? This hidden technique holds the key to influencing decisions making it the ultimate differentiator between success and failure. I love how Brian Tracy puts it. "Visual action words have the power to paint vivid mental images, evoking emotions, and igniting the desire for action." A matter of fact, studies have shown that action words activate areas of the brain associated with motor planning and execution creating a sense of readiness and motivation for action. This is something that we desperately need in analytics. So why is this simple but powerful technique almost never used? As data analysts, we are so focused on ensuring that user has the right data that we often lose sight of the bigger picture, which is helping our users to make fast but great decision.…

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