From the course: Creating a Product-Centric Organization
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Key performance indicators (KPIs)
From the course: Creating a Product-Centric Organization
Key performance indicators (KPIs)
- You may have heard the phrase, what gets measured gets managed. And by now, you know that your team should be measuring their progress towards your objectives and making decisions based on real data. The information that everyone from company leadership to individual members should be paying attention to are called key performance indicators or KPIs for short. KPIs are objective measures of how different aspects of your organization are performing. And KPIs are different from other measures, call them regular performance indicators, because KPIs impact your overall business objectives. An easy KPI to pinpoint is monthly recurring revenue. Not only is revenue extremely important when running a business, but it's something that you can certainly measure. Now KPIs can include aspects of your products and a lot of other things too. Things like customer support calls, repeat customers and more. Notice a KPI isn't a goal, it simply tells you how you're doing right now. But your company…
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