From the course: Creating a Great Candidate Experience

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The application process

The application process

Do you know how many great candidates might you be losing simply because your application process is too complex? Research from CareerBuilder shows that 60% of job seekers have abandoned an application due to its length or complexity. That's over half your potential talent pool walking away before you even have a chance to engage with them. It's a serious issue. Candidates today expect quick, simple, and mobile-friendly application processes. If applying feels like a hassle, even top-tier candidates will move on to opportunities that respect their time. So how can you avoid this pitfall and ensure your application process attracts rather than debtors talent? Let's explore how some of the world's leading organizations have tackled this challenge. Take Unilever, for example. They have radically transformed their recruitment process by using AI and gamification. Instead of making candidates slog through lengthy forms, Unilever now assesses candidates through short, engaging games that…

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