This course provided a highly practical and clear framework for transforming raw marketing data into actionable business intelligence. I particularly appreciated the focus on identifying key performance indicators and using data visualization to simplify complex reporting, which has already made it easier for me to communicate insights to stakeholders. The sections on mapping data sources and understanding common analytical challenges were especially helpful for bridging the gap between technical metrics and strategic decision-making. Overall, it is an excellent resource for anyone looking to drive smarter, more data-driven marketing strategies within their organization.
Business Analytics: Marketing Data
With Nichelle Halstrom and Madecraft
Liked by 458 users
Duration: 52m
Skill level: Beginner
Released: 11/6/2025
Course details
Description
What is this course about?
How can you turn marketing data into meaningful insights that drive smarter business decisions and long-term success? In this course, join instructor and marketing analytics consultant Nichelle Halstrom as she shares practical, real-world use cases utilizing free tools like Google Analytics 4, Google Search Console, Google Tag Manager, and Looker Studio. Upon completing this course, you'll be equipped with the skills you need to connect metrics to business goals, evaluate campaign ROI, resolve common data discrepancies, and build sustainable dashboards that support multiple business audiences.This course was created by Madecraft. We are pleased to host this content in our library.
Objectives
What will I be able to do by the end of this course?
- Link analytics for business goals to common KPIs.
- Identify and fix common data errors and discrepancies.
- Build dashboards within Looker Studio and Google Analytics 4.
- Apply user segmentation to analyze web data and improve campaign targeting.
- Set up scalable reporting using automation tools.
- Analyze data within Google Search Console, Google Analytics 4, Google Tag Manager, and Looker Studio.
- Integrate multiple tools within common MarTech stacks.
- Leverage modern marketing tools and concepts to stay on top of data trends.
Audience
Who is this course for?
- Business professionals
- Marketers
- Data analysts
- Individuals interested in marketing analytics
- Anyone seeking to enhance data science skills in marketing
- Students of marketing or business analytics
- Marketing consultants
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructors
Learner reviews
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Skhuphukile Ndimande
Skhuphukile Ndimande
Sales Marketing Coordinator @ Simbisa Brands Limited | Marketing Management
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
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