From the course: AI for Google Analytics

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A look at Google Analytics predictive analytics

A look at Google Analytics predictive analytics - Google Analytics Tutorial

From the course: AI for Google Analytics

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A look at Google Analytics predictive analytics

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- [Instructor] Predictive analytics in Google Analytics provides a powerful way to anticipate user behavior, helping you make data-driven decisions that really can boost your marketing strategy. Now, Google Analytics can forecast key metrics, like the probability of users making a purchase or even leaving your website. It's really crazy how advanced these models are getting. Now, there are three metrics that you'll want to explore further: purchase probability, churn probability, and predicted revenue. So purchase probability is the probability that a user who was active on your site or on your app in the last 28 days is going to log a specific key event. So, something that you're tracking. This could be a conversion or an actual purchase within the next seven days. Churn probability is the probability that a user who is active on your app or your site within the last seven days will not be active within the next seven days. And then predicted revenue is all of the revenue expected…

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