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A Content Marketer’s Guide to Using ChatGPT Preview

A Content Marketer’s Guide to Using ChatGPT

With Melanie Deziel Liked by 918 users
Duration: 34m Skill level: Beginner + Intermediate Released: 8/1/2024

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Course details

To succeed in the modern era, content marketers need to understand the effective and ethical applications of generative AI like ChatGPT. In this course, marketing and branded content expert Melanie Deziel highlights practical ways you can use ChatGPT to streamline your content strategy, production, revision, and publication workflows. Go over potential benefits and inherent risks of using generative AI, as well as how to mitigate the risks. Find out how to use ChatGPT to generate and refine content topics and ideas, outline content more efficiently, and identify coverage gaps. Learn how ChatGPT can help you produce short-form promotional content and identify key points within long-form content pieces. Discover how you can use effective prompting to modify existing content. Plus, experiment with the various applications of ChatGPT as a content marketing tool.

Skills you’ll gain

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Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

201 ratings
  • 5 star
    Current value: 146 73%
  • 4 star
    Current value: 46 23%
  • 3 star
    Current value: 8 4%
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  • 1 star
    Current value: 1 <1%
  • Haneen Adi Haneen Adi

    Haneen Adi

    Content Writer & Instructional Content Specialist | Research-Driven Storytelling | Education, Libraries & Publishing

    4/5 January 14, 2026
    This course is well-paced and provides clarity through useful examples and effective instruction.
    Helpful · Report
  • Ruth Zuchter Ruth Zuchter

    Ruth Zuchter

    B2B writer, editor & digital strategist with 13+ years of applied expertise in corporate sales, marketing & tech

    5/5 October 8, 2025
    Well-paced delivery. Lessons are carefully portioned out, each one dealing with one specific concept or focus. Excellent examples, showing how prompts are constructed to elicit useful responses. All in all, comprehensive, easy to understand and apply learnings to daily work activities.
    Helpful · Report
  • Rick Camp Rick Camp

    Rick Camp

    I focus on understanding B2B customers, use cases, buying process and decision criteria. I apply that understanding to develop messaging and content…

    5/5 July 8, 2025
    Excellent tour through use cases for applying ChatGPT to content development.
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 2 quizzes
  • Learn on the go Access on tablet and phone

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