Sr Creative (Agency)

Senior Creative (Freelance)

Location: Remote - ideally out of New York, NY or Los Angeles, CA

Employment Type: Freelance or temp to perm

Overview

The Freelance Senior Creative is a hands-on storyteller and concept leader responsible for developing and executing social-led ideas for brand campaigns. You’ll translate cultural and platform trends into distinctive creative platforms, partner with cross-functional teams, and guide work from initial insight through final asset delivery.

Responsibilities

• Concept & Campaign Development
• Lead ideation for social-first and integrated campaigns across multiple brands.
• Translate briefs into clear creative territories, concepts, and executional ideas.
• Develop content approaches tailored to each platform (e.g., TikTok, Instagram, YouTube, emerging channels).
• Creative Strategy
• Use audience, cultural, and platform insights to shape creative direction.
• Partner with strategy teams to turn data and social listening into actionable ideas.
• Clearly articulate the strategic rationale behind concepts in client-friendly language.
• Content Creation & Production
• Oversee development of video, static, and mixed-media social content.
• Provide direction to designers, editors, and production partners to maintain creative integrity.
• Contribute as a maker when needed (e.g., light editing, scripting, storyboarding, basic design).
• Client & Stakeholder Engagement
• Build and present concept decks that communicate ideas clearly and visually.
• Lead or co-lead client presentations and internal reviews.
• Incorporate feedback while protecting the core idea and campaign objectives.
• Collaboration & Mentorship
• Partner closely with account, strategy, and production teams throughout the project lifecycle.
• Guide junior creatives, offering feedback that raises overall quality.
• Help establish and uphold creative standards, templates, and best practices.
• Creator & Influencer Integration
• Develop clear creative briefs for creators and influencers.
• Review creator content to ensure alignment with brand and campaign goals.
• Advocate for creator-led ideas where they can enhance authenticity and performance.

Day-to-Day Activities

• Lead multiple workstreams from concept through delivery across several accounts.
• Create and refine presentation materials in Google Slides, PowerPoint, or Keynote.
• Manage shifting priorities and tight timelines in a fast-paced environment.
• Stay current on platform updates, cultural moments, and content trends to inform work.
• Support new business pitches and proactive concepting as needed.

Qualifications

• Experience: 5+ years in a creative role (agency, brand, publisher, or production environment), with a focus on social and digital content.
• Portfolio: Demonstrated track record of:
• Social-first brand campaigns.
• Creator/influencer-driven work.
• Multi-platform content (paid and organic).
• Skills & Tools:
• Fluency in social platforms, formats, and community behaviors.
• Strong presentation and storytelling skills for client-facing work.
• Proficiency in Adobe Creative Suite and standard presentation tools.
• Mindset:
• Collaborative, proactive, and comfortable working independently.
• Detail-oriented with strong organizational skills.
• Curious about culture and enthusiastic about experimentation.