senior manager, Brand Marketing

Now Brewing – senior manager, brand marketing! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

As a senior manger, brand marketing, you will lead and develop integrated marketing campaigns and brand programs that drive demand, increase store traffic, and deepen customer love for the brand. You’ll lead go-to-market plans and campaign development, shaping how millions of customers experience our brand across 17,000+ US retail stores.

In this critical and collaborative role, you’ll partner and lead cross-functional teams and key agency partners to bring brand moments and campaigns to life. You’ll help define business and customer objectives rooted in customer insights and support execution across channels. This is a great opportunity for a passionate, strategic, and creative marketer to grow their impact on one of world’s most beloved brands.

As a senior manager, Brand Marketing, you will…

Campaign and Program Leadership

• Lead planning and execution of integrated marketing campaigns for key brand moments in partnerships across Marketing, Brand Engagement, Menu, Operations, Global communications, and International Marketing teams
• Develop customer-centric briefs that guide cross-functional team and campaign strategy based on strong business and customer insights
• Build salient go-to-market strategies that drive traffic increase trial, and build brand equity
• Build & validate business cases for marketing, product initiatives, and brand programs
  
  

Cross-Functional Collaboration and Leadership

• Act as connector across teams, advocating for the customer experience, campaign success, and Brand health, supporting a seamless execution
• Lead cross functional workstreams with initiative and purpose, helping drive alignment and accountability
• Present insights and recommendations to stakeholders (including senior leaders) to inform prioritization and planning
• Monitor performance of marketing initiatives and programs, report on performance, and identify opportunities for improvement
• Lead a test-and learn approach to drive innovation and growth, leading customer learning plans to inform strategy direction
  
  

Team Contribution & Development

• Collaborate with team members to contribute to culture of curiosity, inclusion, and shared values
• Model leadership behaviors aligned with Starbucks Mission and Values
• Seek opportunities for personal and professional growth with supporting others
• Contribute to high-performing, inclusive team environment that celebrates innovation and shared success
  
  

We’d Love To Hear From People With

• 8+ years of progressive experience in marketing, brand management, product strategy, or brand marketing with hands on involvement in campaign development and go-to-market execution
• 8+ years in project leadership in a cross-functional environment, including direct senior leadership communication
• Foundational knowledge of marketing strategy, consumer insights, and brand positioning
• Strong Pulse on culture and brands who are leading with keen sense of how our brand might show up in an authentic way
• Innate curiosity and growth mindset with proven ability to collect and absorb feedback and adapt quickly and thrive in a dynamic fast-paced environment
• Strong communicator, capable of crafting clear compelling presentations for executive-level audiences and distill complex information into actionable insights and plans
• Proficiency working with marketing platforms, media channels, and agency operations with a willingness to learn new tools
• Organized and agile, able to manage multiple priorities and pivot as needed with guidance and support
• Passionate about brand storytelling and customer experience, with keen interest in consumer behavior, cultural trends, and emerging market dynamics
• Bachelor’s degree in marketing, communications, business, or related filed; MBA or advanced degree preferred
• Agency experience and/or international marketing experience added plus
  
  

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

We believe we do our best work when we're together, which is why we're onsite four days a week.

Join us and inspire with every cup. Apply today!

Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation or 1(888) 611-2258.