Will Hanrahan

Will Hanrahan

Greater Lexington Area
9K followers 500+ connections

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About

Will Hanrahan is the founder and managing member of 1000 Delaware LLC, the company behind…

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Experience

  • 1000 Delaware Graphic

    1000 Delaware

    Lexington, KY

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    Lexington, Kentucky Area

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    Lexington, Kentucky Area

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    Lexington, Kentucky Area

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    Lexington, Kentucky Area

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    Greater San Diego Area

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    Dallas/Fort Worth Area

Education

  • University of Warwick - Warwick Business School Graphic

    University of Warwick - Warwick Business School

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    Modules Include: Issues in Strategy, Issues in Marketing
    Environment of Business, Research Methods, Advanced Marketing Techniques, Global Business Strategy, Marketing Across Cultures, Strategic Brand Management
    Dissertation & Marketing Consultancy Project -
    Food Industry, International Marketing Research, Ethnography

    Marketing Consultancy Project with Kenchic Ltd in Nairobi, Kenya
    • Studied the methods of collecting consumer information from the perspective of international…

    Modules Include: Issues in Strategy, Issues in Marketing
    Environment of Business, Research Methods, Advanced Marketing Techniques, Global Business Strategy, Marketing Across Cultures, Strategic Brand Management
    Dissertation & Marketing Consultancy Project -
    Food Industry, International Marketing Research, Ethnography

    Marketing Consultancy Project with Kenchic Ltd in Nairobi, Kenya
    • Studied the methods of collecting consumer information from the perspective of international marketing research.
    • Used in-depth interviews as a research method to develop insights into Kenyan eating habits and food culture.
    • The research identified the strong cultural links which consumers place on traditional foods and cooking methods, the fears that consumers have over food safety and the key determinants of meat consumption.

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Courses

  • Advanced Marketing and Strategy

    IB9W8

  • Environment of Business

    IB93B

  • Global Business Strategy

    IB92N

  • Issues in Marketing Theory and Practice

    IB902

  • Issues in Strategy: Theory and Practice

    IB9W7

  • Marketing Across Cultures

    IB92T

  • Project and Dissertation for Marketing and Strategy

    IB9Z9

  • Research Methods for Marketing and Strategy

    IB9X3

  • Strategic Brand Management

    IB92P

  • The Diffusion of New Products and Technologies

    IB9W9

Projects

  • Changing Channels to Market for Airline Online Ticket Sales

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    The travel sector has moved towards online ticket booking, particularly apparent within the long-haul airline industry. The internet has given power to consumers, especially when using
    online travel agents (OTAs) such as Expedia. OTAs speed up the process of searching for
    flights, quickly showing airlines that can take you to your chosen destination. The days of loyalty to the national flag carrying airline are over, Mintels (2009) report on long haul airlines found just 2.1% of…

    The travel sector has moved towards online ticket booking, particularly apparent within the long-haul airline industry. The internet has given power to consumers, especially when using
    online travel agents (OTAs) such as Expedia. OTAs speed up the process of searching for
    flights, quickly showing airlines that can take you to your chosen destination. The days of loyalty to the national flag carrying airline are over, Mintels (2009) report on long haul airlines found just 2.1% of consumers base their airline choice upon this factor. The rise of OTAs has created more price conscious consumers, effectively commoditising the long haul airline market in a similar way to the low-cost airlines.

    See project

  • Role of Logos, Jingles, Symbols in Influencing Brand Recall

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    Brand recall can be a very difficult objective, not just to achieve but to maintain, because
    only a limited number of brands are likely to come to mind in response to a category need. If
    branding instruments can be effectively used then hopefully these can make the message
    more appealing and interesting. This essay will attempt to find what could be done to
    improve positive brand recall through using non verbal brand instruments.

    See project

  • Study of the Innovative Nespresso Brand

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    The Nespresso story began with a simple but revolutionary idea; ‘The perfect cup of coffee, time after time and cup after cup’.
    To do so Nespresso pioneered the concept of premium portioned coffee, designed for
    maximum convenience. The process redefined the way coffee lovers around the world could
    enjoy their coffee.

    See project

Honors & Awards

  • Rising Star Award - Yext ONWARD19 Conference

    Yext

    The Rising Star Award recognizes an organization that has worked with Yext to initiate their approach to digital discovery and engagement.

    Winner: Fazoli’s powers menu information for multiple outputs using Yext. They have also gained deeper customer insights through Yext’s review reporting and response features.

Languages

  • English

    Native or bilingual proficiency

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