Whit Gaither

Enterprise software sales isn’t about speed. It’s about alignment. When frontline users, IT, finance, and the C‑suite are aligned, deals move, commits are made. When they aren’t, no amount of pressure fixes it.

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Sellers are under more pressure than ever – less time with buyers, more expectations, and endless tools to juggle. 🫣 The solution isn't "more content." It's smarter sales plays. A well-built play connects strategy to execution, giving reps the clarity, confidence, and consistency to win. Learn how to launch a play that sticks, here ➡️ https://lnkd.in/eN2TUdey ​

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Big news! 🚀 Mission Andromeda has landed, kicking off Gong’s new product launch cadence. This launch brings powerful new capabilities to help revenue teams move faster and execute with confidence, including: ✨ Gong Enable AI role-plays to help reps practice real moments before they happen live ✨ Gong Assistant Always-on conversational guidance for everyday workflows ✨ Account Boards Unified view of all accounts to align AE + CS ✨ Account Console Deep dive view of a single account ✨ Gong MCP Support Integrated AI across your tech stack Proud to be part of a team building the #1 revenue AI OS,  and excited to see how customers put these updates to work. Learn more: https://lnkd.in/dHsPJtTN

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🚨 New Episode of Telemetry News Now! 🎧 In the latest TNN episode, Phillip Gervasi and Justin Ryburn discuss a series of significant industry developments: 🏢 Oracle’s substantial $40B investment in Nvidia chips for OpenAI’s Texas data center 💰 Salesforce’s $8B purchase of Informatica to enhance its AI-driven CRM 📞 AT&T’s acquisition of fiber from Lumen for $5.75B 🤖 Extreme Networks’ venture into agentic AI with Platform ONE ✅ Cisco’s revamp of its certification program to align with the needs of AI, automation, and modern networking ➕ And much more! Whether you’re deeply involved in NetOps or just trying to keep up, this episode is filled with insights you won’t want to miss. 🎙️ 👉 Listen now and stay ahead:

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There’s a big difference between “cool AI” and “useful AI.” I’ve seen plenty of impressive demos. But when it comes to everyday use, helping a customer solve an issue, guiding an employee to an answer, it all comes down to the experience. If search is slow, confusing, or irrelevant, people won’t trust the system. They’ll give up and your AI investment ends up gathering dust. We’ve written about this in a new post, how great UX drives AI adoption, not the other way around. Worth a read if you’re thinking about long-term value from your AI stack. 👉 https://bit.ly/4qb1Eys

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A smart and timely interview with Eyal Orgil and Jane King on Innovators Weekly TV Show, NYSE, dives into how quote-to-revenue flows can leverage AI to enhance compliance, guide sales reps, and help buyers make faster, better informed decisions. As the market demand for subscription-driven revenue models increases, an agile revenue platform will separate high-growth sales teams from the rest.

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A VP at a large distribution customer recently highlighted the success of implementing Phase 1 of Pricefx, revealing a remarkable achievement: By leveraging Pricefx, they grew sales by over $1 billion from an acquisition without expanding their workforce! With their legacy systems, this process would have consumed up to 9 months and required additional staff. However, Pricefx facilitated a smooth and much faster transition by integrating existing processes into the platform. This approach not only increased operational efficiency but also enhanced pricing agility, yielding immediate ROI. #scalability #efficiency #pricing #agility #distribution

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A $2B enterprise software provider just modernized its GTM stack—and the results speak volumes. With Gong (conversation intelligence), Outreach (sales engagement), Demandbase (ABM), Salesforce (CRM), and Adobe Marketo (marketing automation), they built an integrated, insight-driven revenue engine. Cross-functional alignment Streamlined MarTech Scalable seller adoption The full transformation? It’s a masterclass in strategic stack selection. Read the full #AnatomyOfADecision by Kyle James: https://hubs.la/Q03Bj__c0 #SalesTech #MarTech #B2BMarketing #RevOps #SalesEnablement #GTMTransformation

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Over the years, we’ve seen enterprise SaaS stacks grow wider while execution keeps slowing down. Teams add tools faster than they retire them, and the complexity quietly adds up. That’s the problem Hexaware’s Zero License is designed to solve—by replacing bloated SaaS workflows with agentic AI in months, not years. The result is simpler stacks, lower license costs, and faster execution.  #Hexaware #ZeroLicense #Innovation #SimplifySaaS #AgenticAI Srikrishna Ramakarthikeyan Vinod Chandran Vikash Jain Ghananeel Gondhali Preethi Sekhar VIVEK ARYA https://lnkd.in/en4XrVwH

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ZoomInfo just took its partnership with Claude to the next level. 📈  In this video, Henry Schuck, CEO and Founder of ZoomInfo, walks through how you can enrich a company list directly inside Claude in just 45 seconds. ZoomInfo data no longer lives only inside ZoomInfo. With our MCP server, ZoomInfo enrichment can plug into the tools where GTM teams already work—LLMs like Claude, internal apps, CRM workflows, and marketing automation—so teams can move from “finding data” to “using data” faster. Learn more: https://lnkd.in/gjeKN3sM

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The more autonomous AI becomes, the more binaries it will create. The more binaries created, the more security is required at the gate, and the more governance is needed before deployment to production. 🐸 https://bit.ly/4seEMPq #JFrog #LiquidSw

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There’s an $85 billion hyperscaler opportunity waiting. That's the jaw-dropping projection for enterprise software sales through hyperscaler cloud marketplaces, led by AWS, Microsoft and Google Cloud. 🔗 Read our latest blog to see how you can take advantage: https://lnkd.in/gmPpPvtX #IngramMicro #HyperscalerMarketplace #AWS #MicrosoftAzure #GoogleCloud #PrivateOffer

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