Tory Reiss

I’ve known David Meister for years and backed him at Sydecar, so I’ve seen his ability to build through complexity. Axiom Trust is taking on one of the most outdated parts of wealth infrastructure, trust administration, by pairing a regulated trust company with AI-native workflows. We're proud to invest again and congrats to the team on the launch!

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🚀 Meet PACT, simplifying SBA-backed acquisitions with investors. Think YC’s SAFE, but built for Main Street M&A. 📘 What is PACT and why we built it PACT (Partnership Acquisition Commonsense Terms) is a free, balanced starting point for the agreements used in SBA-backed acquisitions with outside investors. For too long, SBA-backed acquisitions with outside investors have been the wild west: every deal is different, inefficient, and confusing, especially for first-time searchers raising capital. PACT gives everyone a common baseline so reviews are faster, expectations are clear, and operators can focus on acquiring the business. 🧩 SAFE for ETA Y Combinator’s SAFE gave startups a shared template that made early investing easier to execute. PACT brings that same idea to ETA. It teaches the key concepts in plain English, aligns searchers and investors on the economics, and sets a fair place to start. Our goal is for PACT to become the default baseline for investor-backed small business acquisitions using SBA loans. 🤝 Who contributed 🏛️ Legal input from top SMB M&A attorneys: Joseph Spina (Cullen and Dykman LLP), Mark Dittrich (Groundswell Advisors, LLP), and Eric Hsu (Clear Focus Law, PLLC) provided feedback on drafts. 💼 Early investor adopters: Jordan F. (Shareholder Ventures), Grant Hensel (Entrepreneurial Capital), Jason Ehrlich (Fruition Capital), Sean Smith (Search Fund Ventures), Adam Kaplan (ETA Funding Partners), Jacob Hall (Kando Capital), Tony Cappaert (Workbench Capital) and Adam Markley (PROX Search Capital) have adopted PACT on new deals. 🎓 Community support: Chelsea Wood and Walker Deibel at the Acquisition Lab and Buy Then Build have committed to start educating the community on how investor deals work using PACT. 👉 What to do next 🔍 Searchers: download the docs and ask your lawyer to start from PACT. ⚖️ SMB M&A Law firms: review the templates and send feedback so the next version is better. 💸 SMB investors: adopt PACT as your starting point and share redlines from real deals. This is a community-led standard, and we will keep versioning PACT as feedback comes in from all sides. 📝 Thanks: Special thanks to Joseph Spina for leading the legal drafting with me and helping shape a true middle ground. 🔗 Download PACT and see the key terms: ETAPACT.com (link in the comments) Let’s make investor-backed acquisitions clearer, faster, and fairer for everyone. 🚨 DISCLAIMER: PACT is not legal advice. Searchers must engage experienced SMB M&A counsel to review and tailor these documents to their deal.

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🥾 #bootstrapping as a mindset should be ephemeral, one that requires a deliberate transition away from as a business enters sustained growth Appointing an established auditor is often regarded as a luxury and not part of bootstrapping Audits discipline a business - to be methodical, thorough and deliberate - traits that acquirers often seek in due diligence After all, "What gets inspected, gets respected," Anon We will share the traits of venture businesses sought and respected by MNC acquirers, join us if your business is out of the #bootstrapping mindset #fulfillingpotential #hepmil #oobmil

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Hot take: lot's of #LP's are growing underwhelmed with traditional venture investing. 💰 Fees are high given the level of engagement with the company operators. ❓ Access is opaque - LP's are unclear on the portco operations and outcomes. Outcomes are scattered - power law investing can certainly work, but many feel that venture capital investing is just a numbers game. There's another way. I'm biased, but I think it's better: #VentureStudios as an asset class. They blend: 🤜 🤛 Control and ownership 💡 Thematic focus 👬 Partnership with operators Studios offer a fund-like structure — but with more alignment, higher value conversion and less noise. If you're interested in understanding more about the studio model, we have resources to share. Please reach out and let's connect!

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I recently sat down with Josh R., Co-Founder & CEO of Gusto, for a fireside chat at Afore Capital's Pre-Seed Summit.   Gusto is a testament to solid fundamentals. We partnered at the Series B over a decade ago (Jason Green). Since then, they've steadily built a business that's amassed more ARR than Cursor, Lovable, and Harvey combined, is executing profitably, making accretive acquisitions and integrating the latest in GenAI to improve their stack.   Here are 5 tips Josh shared for early-stage founders with similar goals:   1. Start with co-founder selection, not the problem   Unlike most founders who begin by identifying a problem to solve, Josh prioritized finding co-founders based on relationship quality and complement. The investment in those relationships has paid dividends—their families are so close that the founders' moms have a group text thread.   2. Problem authenticity accelerates product-market fit   Josh and his co-founders had experienced payroll pain firsthand at previous startups. I've observed this same pattern repeatedly with portfolio founders who reach PMF fastest. Austin Hughes at Unify knew the GTM space from his work at Ramp. Eric S. Yuan was VP of Engineering at Webex before founding Zoom. Authentic problem experience creates both passion and expertise that compound over time.   3. Sequence your biggest risks first   When Josh started Gusto, he took a methodical approach to de-risking. Before burning cash on frontend or go-to-market, they built the backend systems—tax calculations, payments, and all the complex infrastructure. Then they manually tested these systems at friends' companies to validate that they worked before building front end. This sequential risk management helped proved technical feasibility before they committed resources elsewhere.   4. Don't trust surface-level competitive analysis   Payroll looked terrifying from the outside. ADP, Paychecks, and Intuit all dominated SMB, while Zenefits was an aggressive upstart. But when Josh dug deeper, a different picture emerged: the incumbents combined only had 50% market share, and 40% of SMBs were still doing payroll manually. Markets often have more white space than initial analysis suggests.   5. Find why you can win the untapped market   Identifying opportunity is one thing. Capturing it requires a superior go-to-market motion or a better product than incumbents. Josh developed both over time. The question every founder should answer: "Why can we tap the market segment the established players have left behind?"

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30+ VCs Backing Marketplace Startups Below is a cross-stage, cross-sector mix of firms that back marketplace and platform companies early and support them as they grow. Consumer and platform investors Upfront Ventures 1752vc (Formerly Pegasus) BAM Ventures Forerunner Brand Foundry Ventures Maveron BoxGroup Greycroft Alumni Ventures Marketplace natives and network effects specialists FJ Labs NFX Great Oaks Venture Capital RiverPark Ventures Left Lane Capital First Round Capital Lerer Hippeau Precursor Ventures Seed partners building two-sided platforms early Founder Collective NextView Ventures Uncork Capital Slow Ventures Bling Capital Gaingels Initialized Capital Felicis Multi-stage firms backing marketplace winners at scale Accel Bessemer Venture Partners Lightspeed General Catalyst New Enterprise Associates (NEA) Kleiner Perkins Bain Capital Ventures (BCV) Founders Fund

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Thrilled to share the launch of Criticality, a $65M fund built to back founders solving hard, high-leverage problems at the intersection of technical complexity and real-world urgency. Criticality builds on the foundation we’ve laid at Antler - applying our conviction-driven approach to companies at Seed & Series A. The fund is sector-flexible but applies a deep tech lens to each opportunity, targeting non-obvious, high-leverage problems from the earliest stages of company formation. Grateful to the New Mexico State Investment Council for their support in anchoring Criticality. More to come soon from Cash Allred & I.

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