Tim Putnam

Too often, agencies + publishers spread their sales reps thin across verticals. The result? Shallow co-op conversations. But a smarter approach is emerging: specialize in a vertical, know the co-op funds inside-out, and own the pitch. 🚀 👉Read how one agency flipped its co-op strategy and drove national results: https://hubs.la/Q03Hh-l50 #CoopAdvertising #AgencyLeadership #MediaSales #AdvertisingStrategy #MULO #CoopConnect #VerticalFocus

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🎯 Your clients want results. Programmatic DOOH delivers. This isn’t about billboards anymore — it’s about: ✅ Contextual delivery ✅ Centralized access to premium inventory ✅ Clear performance data 📘 Our new guide shows why leading agencies are going all-in on pDOOH — and how you can too. 👉 Get the insights here:  https://lnkd.in/et2quXvE #ProgrammaticDOOH #DigitalOutOfHome #MediaBuying #AdTech #MarketingInnovation

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🚨 CTV isn’t just coming for national brands — it’s coming for local + SMB advertisers. 📺 If you sell TV or CTV → you need to know who’s buying and where. 💻 If you’re a DSP or platform → spotting these buyers early is how you win SMB demand before everyone else. ⚡ This shift is real. It’s fast. And it’s already underway. 👉 FairCher.com gives both sides a clear view of who’s buying across TV, cable & CTV — so you can move first, not last. 📰 Read the article: https://lnkd.in/eNT8tiJJ #CTV #TVAdvertising #AdSales #AdTech #Programmatic #SMB #LocalAdvertising #FairCher #ConnectedTV

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CMO’s and agencies are so enamored with bottom-funnel targeting tactics that they totally lost the ability to move people effectively—their judgement is out of balance with real needs today. The targeting down funnel ‘disease’ gives marketers a feeling that they aren’t being wasteful but so much is showing they aren’t being effective either. “This ….reveals …a fundamental mismatch. Respondents are applying bottom-of-funnel tactics to what they've identified as top-of-funnel brand building objectives.”

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If your agency is  juggling multiple clients, tight timelines, and shrinking margins, often without the luxury of massive budgets, a self-serve DSP might be what you need. Read our latest blog to learn why self-serve DSPs help agencies do more—faster, leaner, and smarter: https://lnkd.in/g8ynWw-Q

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There’s no single way to run a podcast agency, but there are some clear patterns emerging. We took part in CoHost's “State of Podcast Agencies 2026” to help paint an honest picture of how agencies are operating, growing, and adapting right now. Based on insights from over 50 agencies, the report breaks down: 💠 Team size, services, and client expectations 💠Where analytics and reporting are becoming non-negotiable 💠The biggest friction points between agencies and clients 💠What trends are gaining traction, and which are leveling off If you want a complete account of today’s podcast agency landscape, download your copy of the report today: https://lnkd.in/eJNJwPz5 

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Dave Vermeulen, Director of Advertising Growth and Strategy at Buy Box Experts, shares three things brands should prioritize before investing in DSP: 🔎 Build a strong PPC foundation first. Before expanding into upper-funnel display or video advertising, brands should ensure their PPC strategies are structured for efficiency with strong keyword segmentation, disciplined budget allocation, and consistent optimizations. 🎯 Define your retargeting strategy. DSP performs best when audiences are clearly defined. Brands should build retargeting segments that align with different stages of the customer journey and support long-term growth. 📈 Ensure sponsored ads work together. Sponsored Products, Sponsored Brands, and Sponsored Display should operate as a cohesive strategy. When these placements reinforce each other, they strengthen organic ranking and overall marketplace performance.

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With principle-based buying returning to the forefront, Brian Chap's recipe for agency accountability takes me back to Jon Mandel's explosive rebate disclosures back in March 2015. Jon's kimono-opening moment was undoubtedly the catalyst that woke us all up to the billions leaking from media budgets by way of non-transparent kickbacks and fees. The can of worms has yet to be closed. That's why principle-based buying doesn't sit well with me. It feels like we're rewinding the tape after making so much progress over the last decade. BUT ... if you're a client-side media buyer that chooses to engage with a principle-based agency, there are three of Brian's "BENCH" framework activities that I think should be prioritized to the top. These three are relatively simple to do and can dramatically increase transparency and accountability. 1 - Secure platform access to your ad server, your DSP and the major SSPs through whom you are buying. Ensure you know how to compare media costs at each step in the supply-chain. 2 - Conduct audits. Whether as Brian recommends or simply by contacting a handful of publishers where you buy media, you should be able to reconcile your cost input to your media value output. And while you're at it, you'll be strengthening your direct publisher relationships, which has many longer-term benefits both in terms of media cost and priority. 3 - Most definitely hold your agency accountable. This applies also to every adtech vendor in your media supply-chain. I am not a fan of principle-based media buying. But if you're going to try it out, you need to remember that this is far from a set-it-and-forget-it approach to advertising. https://lnkd.in/eDw-Z3w8

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When it comes to media buying, CPMs tell an interesting story. Traditional TV often delivers impressions at $3.50–$7 CPM. Compare that to Connected TV (like YouTube TV), where costs range from $15 up to $60 CPM. At first glance, TV looks “cheaper.” But here’s the real question: does it work for your audience? ✔ Traditional TV can be cost-efficient at scale, perfect for broad demand generation. ✔ Connected TV delivers targeting precision, often worth the higher CPM. ✔ Both can play a role depending on who your customers are and how they consume content. At the end of the day, it’s not about chasing the lowest CPM, it’s about putting your budget where it drives the most meaningful results. The right channel, the right audience, the right message. 🚀