Taylor Tracy

Keurig Dr Pepper was able to improve its ad personalization and create “thousands of ad variants for a single campaign,” Ben Sylvan, the brand’s SVP of connected media, told AdExchanger. Being able to use Clinch’s dynamic creative optimization engine together with Amazon Ads “makes Amazon DSP work a lot harder for us,” Sylvan said. https://lnkd.in/eZSn7KZy

29

First to market --> Partnerize's VantagePoint is the first solution designed to measure influence across the full spectrum of AI-mediated journeys, allowing brands to capture value that extends well beyond the traditional click.

9

Thrilled to dive into the latest findings from the Q4 2025 Quarterly Trends Report by Singular in partnership with Mobupps, a must-read for anyone shaping their mobile marketing strategy in 2026. 🚀 Key takeaways: - Global ad spend jumped +24% QoQ, yet installs dropped while iOS CPI surged +44%. - Retention spend delivered 3× higher ROI — underscoring the power of investing in existing users. - The retail vertical topped the charts as the most expensive globally, while utilities installs soared +110%. If you’re looking to optimize attribution, scale sustainably, and make data-driven decisions ahead of next year’s peak season, download the full report and let the insights guide your roadmap. https://lnkd.in/gijujeaa #MobileMarketing #AdTech #UserAcquisition #RetentionMarketing

9

The next era of marketing is a single intelligent system: Paid + Owned, unified. MarTech + AdTech, converged. AI, orchestrating the whole loop — from intent to outcome.

5

The premise behind intent data made sense: track what buyers are researching and reach out at the right time. The reality? A firehose of signals with no context. Accounts that "surge" and go cold. Reps chasing intent scores they don't trust. We broke down why the model is failing and what's starting to replace it. Spoiler: it's not more signals. It's understanding the pain behind them. Read the full piece → https://hubs.la/Q046cJzF0

1

Outcome-based buying isn’t the future, its here. At OpenX, we’re proud among the first SSPs to enable Conversion APIs with LiveRamp, helping advertisers connect verified outcomes to their media investments. This is a big step toward a more accountable, privacy-conscious programmatic ecosystem. If you care about performance, measurement, and unlocking real value from your ad spend, this is worth the read.

35

1 Comment

📢 New research from Twilio shows AI is delivering strong ROI for Australian brands, but trust and transparency remain top concerns for consumers. According to Twilio’s 2024 State of Customer Engagement Report (via Mi3Australia) ➡️ 97% of Australian companies say AI is improving customer-facing operations, but 66% of consumers report feeling exhausted by AI, and the majority want more control and human touchpoints. 📰 Read the full story here: https://lnkd.in/gMEPSY5t 💬 “Trust, transparency, and giving consumers control over how they engage are pivotal for brands looking to bring customers along on the AI journey.” - Christopher Connolly 🚗 A great local example is Driva. The online car loan platform, used Twilio’s Flex to build an AI chatbot in just two weeks: "With Twilio's Flex solution we've scaled support to meet growing demand, boosted agent efficiency, and increased loan applicant conversion rates. The ability to automate call summaries also helped to support our staff coaching and compliance measures, making our operations even stronger." - Will Brown #AI #CustomerExperience #CX #Twilio #Driva #Mi3 #CustomerEngagement #Personalisation #TechForGood #Automation #Transparency

20

If your leads don’t respond, do your follow-ups know what to do next? SmartReach.io’s Conditional Multichannel Drips give you full control to build if-this-then-that workflows across Email, LinkedIn, SMS & more. No response after 2 emails? - Auto-trigger a LinkedIn message. Opened your email but didn’t click? - Send a contextual SMS. Clicked your link but ghosted the meeting? - Hit them with a re-engagement email. This is how high-performing sales teams personalize at scale—without wasting time on manual follow-ups. You stay in the driver’s seat, while your outreach adapts based on real-time actions (or inactions). Whether you're an SDR, a Growth Marketer, or a Founder, this is how you run smarter outbound campaigns that actually convert. Start using behavior-based outbound automation today 🚀 📌 Learn more and try this feature inside SmartReach.io → https://lnkd.in/dhXbRPQW #SalesAutomation #B2BSaaS #ColdOutreach #SalesEngagement #SmartOutreach #SmartReach #Dripcampaign #featurebreakdown

196

14 Comments