Tanya Neuharth

BREAKING: Landmark Credit Union has reached an agreement to acquire American National Bank Fox Cities, a community bank based in Appleton, Wis., a deal that would significantly expand the credit union’s footprint in Northeast Wisconsin and add hundreds of millions of dollars in assets to its balance sheet. The Milwaukee-area credit union announced the transaction today, saying the purchase would add approximately $419 million in assets, including about $328 million in loans. Community bankers are not happy. "These deals won’t end until community banking is a thing of the past. “Politicians just don’t give a damn,” one banker told Tyfone. “It’s that plain and simple. So frustrating, it feels like Groundhog Day.” Read the story at Tyfone, Inc.'s News & Resources page 👇 https://lnkd.in/eAqW6ewY

10

Content marketing in 2025 is AI-powered, interactive, and personalized. Assume attention’s scarce, leverage tech, and keep it simple. Use AI to create, AR to engage, and advanced distribution to get seen. Drive traffic, boost engagement, convert leads—every time. Don’t create noise—create value. Your audience is waiting—go win them.

3

📢 Heads up, marketers: Consumer Duty isn’t just for compliance teams. It’s your moment to step up, prove your impact, and lead the charge. This guide shows you how to: 🧠 Track the right data 💰 Cut the fluff 🎯 Drive outcomes that actually matter Get the guide: https://hubs.ly/Q03vnQPJ0 #MarketingROI #MarketingCompliance

3

Three ACES Quality Management subject matter experts selected to speak at leading mortgage, credit union industry conferences Read the release: https://bit.ly/4oCN2HQ “These speaking engagements underscore ACES’ unwavering commitment to empowering the industry with real-world insight and actionable leadership in compliance, audit and risk management,” said Trevor Gauthier, CEO of ACES Quality Management. “By participating in these critical conversations, we elevate thought leadership and ensure our clients and peers are better equipped to navigate today’s regulatory complexities confidently and precisely.” #acesqualitymanagement #acesquality #acesrocks #fintech #loanqualitycontrol #loanquality #istandforquality

9

A word of advice for in-house marketing generalists: Don't forget to seek out other creatives and share ideas! Learning from other marketers and specialists can fill your cup more than you know! I've said it before and I'll say it again, Chris Westmeyer is the GOAT of all things SEO and yesterday he broke down how AI is disrupting the game and what companies can do to stay on top of search. I learned so much and it was fun to be around all of the creative energy he and his team at Digital Strike - Targeted Marketing brought. If you feel like you are on and island in your company - bogged down by the technical side of whatever industry you are in, just make sure to keep seeking and learning. Be mindful of how you are feeding (or maybe starving) your creative spirit! And if you're interested in how AI is reshaping SEO, check out their Bullseye newsletter for key insights: https://lnkd.in/gHCw_igc Many thanks to Chris for sharing his insights with our guests! #AI #SEO #marketing #digitalmarketing #search #b2bmarketing

51

7 Comments

Credit Union Leaders: Does your Credit Union factor into it’s member onboarding, the member’s stage in life, goals, current plans and future plans, and what other ancillary activities that feed into their financial life, that the Credit Union can leverage to deepen the relationship? If not, if member signup is just a routine activity, you’re missing out. You have made the fatal mistake of turning the beginning of a relationship into a transaction. Read my blog for some relevant strategies you can use to avoid this fatal onboarding mistake https://lnkd.in/eeBCc2QG

2

New podcast alert! 🎙️ Is your marketing team constantly fighting for budget scraps? In our latest episode, Meredith Olmstead and strategist Kristin Mock unpack how banks and credit unions can advocate for larger, smarter marketing budgets. 💡 Key tip: Connecting marketing results to real revenue is a game-changer. 🎧 Listen now for data-backed strategies to turn your digital presence into a growth engine. Listen to the full episode here: https://lnkd.in/gqbUFMx6 #CreditUnions #MarketingStrategy #DigitalGrowth #BankingInnovation #FIGROW

6