About
Most organizations can run a pilot. Few can scale it.
Over the past 20+ years…
Courses by Talisha
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Using Generative AI across the Marketing Lifecycle53m
Using Generative AI across the Marketing Lifecycle
By: Talisha Padgett
Activity
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There’s more to share from #AdobeSummit. I always learn so much being on the Women in Tech panel. The conversation flowed so naturally, we really…
There’s more to share from #AdobeSummit. I always learn so much being on the Women in Tech panel. The conversation flowed so naturally, we really…
Shared by Talisha Padgett, MBA
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✨Great start to the week at Atlanta AI Week! This was my second year attending as a speaker, and I had the pleasure of a fireside chat with Sarah…
✨Great start to the week at Atlanta AI Week! This was my second year attending as a speaker, and I had the pleasure of a fireside chat with Sarah…
Liked by Talisha Padgett, MBA
Experience
Education
Licenses & Certifications
Publications
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4 steps to building real AI skills
Martech.org
See publicationA four-step framework for marketers to build practical AI skills and scale impact. If your organization is discussing AI without providing a clear plan, change management resources or specific learning tools, this approach will help you take ownership of your upskilling journey.
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Scaling AI starts with people, not technology
Martech
See publicationThe value is real, the hype is louder, but progress has been slower than most admit. Unlike martech tools that enhance a task or function, AI at scale reshapes entire roles. Yes, agents and workflows can make incremental improvements — but true scaling means transforming the organization to cut costs and boost efficiency. The most significant returns come from reinventing how work happens across teams and redefining the roles within them. Learn How
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If your teams aren’t ready for AI, then your tools won’t matter
Martech
See publicationAI alone won't transform your company — your people will. Although AI is already part of daily life for people and companies, it is a big step from using AI to transforming your team, department or company. It requires thinking big and reimagining how you conduct business. Learn how to lead mindset shifts and build trust to drive real AI transformation.
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4 marketing 'jobs to be done' being transformed by genAI
Martech
See publicationGenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution. Generative AI isn’t just transforming marketing — it’s already embedded in how marketing teams work. Make sure you stay ahead of the curve.
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AI transformation: How to prepare your marketing team
Martech
See publicationNavigate the challenges of AI disruption in martech with a people-focused approach. Here’s how to get your team on board.
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The Art of Martech Vendor Negotiation
Martech
See publicationNegotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics.
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Martech Implementation: 3 tips for cross-functional alignment
See publicationFor Martech to be successful, you need cross-functional alignment and support for the solution. Seeking commitment and getting alignment are critical to ensure teams understand how the new solution will transform the way they work. Here's how to get cross-functional alignment.
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5 Tips for Successfully Adding Martech to Your Stack
Martech
See publicationIn today’s economy, companies are focusing on doing more with less. However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Following these steps will help you implement and adopt Martech successfully, whether it's one or several platforms
Courses
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Using Generative AI Across the Marketing Lifecycle
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