Sierra Ferrier

Sierra Ferrier

New York City Metropolitan Area
1K followers 500+ connections

About

I'm a passionate producer and Agile project manager with 11 years of experience…

Experience

  • National Basketball Association (NBA) Graphic
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    New York City Metropolitan Area

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    New York City Metropolitan Area

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    New York, NY

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    Brooklyn, New York

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    New York, NY

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    New York, NY

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    Elon, NC

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    Haw River, NC

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    New York, NY

Education

Licenses & Certifications

Projects

  • Scripps Innovation Challenge - Startup Pitch Competition Finalist

    Sponsored by Scripps Howard Foundation, this pitch challenge was to address current challenges media professional sare facing in the US, which focus on issues specific to the Ohio River Valley area. My team concepted a hyperlocal news app that engages users throughout the news cycle. Project scope included and initial business proposal and research, a product prototype, and a business plan. I was the product lead and business strategist for the team.

    The competition culminated to a…

    Sponsored by Scripps Howard Foundation, this pitch challenge was to address current challenges media professional sare facing in the US, which focus on issues specific to the Ohio River Valley area. My team concepted a hyperlocal news app that engages users throughout the news cycle. Project scope included and initial business proposal and research, a product prototype, and a business plan. I was the product lead and business strategist for the team.

    The competition culminated to a video presentation and business pitch on Pitch Day in front of a panel of media professionals, and a student audience. Out of 27 teams that participated in the 3-month competition, my team was one of 7 finalist teams; we received an Honorable Mention for our efforts.

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Honors & Awards

  • Sports Emmy: Outstanding Interactive Experience - Live Event Coverage "NBA App (Season Restart)"

    National Academy of Television Arts and Sciences

    Sports Emmy won for NBA's D2C app, LeaguePass. I was on the project team that built the league's app used for Season Restart in Fall 2020 for a global audience. I project managed all video advertising delivery for web, mobile, and all connected devices using Leaguepass. I also managed the buildout of technical services that enable login and authentication for national and international MVPDs.

  • Scripps Howard Media Entrepreneurship Fellowship

    Scripps Howard Media

    Awarded opportunity to work with Comcast Access program for DreamIt Ventures in New York, NY.

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