Scott Carmichael

Had a great conversation with David Lovejoy at Horizon Search on a variety of topics in the sports and entertainment industry. Love the title of the segment; Sports Revenue Playbook! Take a listen/watch!

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On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports and sponsored by Short's Travel Management, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with University of Pittsburgh Director of Athletics Allen Greene. In this 40-minute conversation, we touch on: · Deepening Relationships with Donors and Sponsors – Driving NIL and external revenues were atop Greene’s list of priorities when he arrived in Pittsburgh’s Oakland neighborhood in November 2024. “The first [under-monetized income stream we focused on was] the Athletic Director’s Fund, from a philanthropic perspective, to help us support our collective,” Greene said. “Then, we looked at our relationship with our third-party MMR, JMI, and making sure that we’re continuing to build on that relationship…. There are opportunities for us to have greater partnerships and greater synergies. There are opportunities for me to be more engaged with our top corporate sponsors.” · The Prospect of PE in College Sports – Greene rejects the idea that private equity can be easily applied to college sports. If athletic departments were run as for-profit businesses, sure. But that would mean only operating a few high-revenue sports. College athletics has a broader mandate. It’s about balancing business discipline with education, development, and community impact. “The traditional concept of PE doesn’t work [for college sports] in its current construct,” Greene said. “In order to extrapolate the revenue on an annual basis that the investors need to have a return on their investment [would] mean such a sizable shift in the function of college athletics.” · Pitt’s Off-Campus Home – The University of Pittsburgh lacks an on-campus football stadium. But Greene doesn’t see that as a negative. Nor or there plans to build a new venue. In fact, the program uses its NFL home (Acrisure Stadium) as a recruiting tool. “We’re one of only a few schools who share a stadium with an NFL team…our guys have an opportunity to be around the NFL players, the ones who do it the best,” Greene said. “We’re ahead of the game, in my opinion, [and] because we have a strong relationship with the Steelers—it’s an advantage for us.” 📺 Link to the full video in comments. #CollegeSports #SportsBiz #Sports #Media #Finance #Strategy #Intelligence

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That’s a wrap on another outstanding IMG x RedBird Summit. Our ambition was to go bigger, bolder, and more impactful — challenging ourselves and our industry to raise the game. Thanks to the incredible leaders who joined us, that’s exactly what we delivered. We set ourselves a bold three-year ambition — and now, with that achieved, we’re raising the bar again with next year’s showcase event set for New York. Some standout moments: TKO Deep Dive: Mark Shapiro, Nick Khan, Lillian Rizzo and I explored how UFC, WWE, IMG, On Location and PBR are rewriting the rules on a global scale. The Evolution of Fandom: John Ourand led a powerful discussion with Justin Connolly, Dany Garcia, Sally Horrox and Hillary Mandel on personalisation, cultural alignment, and fan-first strategies to unlock new value. Broadcasting Reimagined: Gerry Cardinale, Jamie Carragher, Thierry Henry and Micah Richards reflected on reshaping sports coverage with their iconic CBS Sports work and the growth of football in the U.S. AI & Data Frontiers: Charlie Neiman, Lorrissa Horton, Sepi Motamedi and Barney Francis — with Josh Noble — shared how AI, data and storytelling will redefine fan experiences and monetisation. Athlete Storytelling: Tom Daley, Rollo Goldstaub, Jérôme Parmentier and Lewis Wiltshire, with Imani Lansiquot explored how athletes connect with the next generation through social platforms. Tennis Momentum: Andrea Gaudenzi, Marina S., Lewis Sherr and Danny Townsend, with Christopher Williams, tackled how to align stakeholders and centralise rights to unlock growth. Driven by Innovation: Brandon Snow, Flavio Briatore and Derek Chang broke down Formula 1’s blend of heritage and innovation in redefining modern sport. Our keynotes set the tone from start to finish — thanks to the vision of Zoe Scaman and the outstanding hosting of Kelly Cates Thank you to all our clients, partners and guests, to RedBird Capital Partners, and to our brilliant team at IMG. Until next time — see you in New York. #IMG #RedBird #IMGxRedBird #RaisingTheGame #SportsBusiness #AI

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The storytelling playbook that transformed football is now coming to golf. The PGA TOUR is partnering with NFL Films to produce a behind-the-scenes documentary around The Players Championship. The project, titled “Chasing Sunday,” will follow four golfers throughout tournament week. Think Hard Knocks. But for golf. The 20–30 minute special will debut across PGA Tour platforms next week and is being produced jointly by PGA Tour Studios and NFL Films. Why this matters. Leagues are realizing that storytelling drives fandom as much as competition. Access. Personalities. Behind-the-scenes moments fans normally never see. That formula helped make Hard Knocks one of the most successful sports doc franchises ever. If the pilot performs well, Chasing Sunday could evolve into a full docuseries. And that would give golf something it has historically lacked. A consistent narrative engine around its biggest stars and events. #SportsBusiness #SportsMedia #PGATour #SportsStorytelling #FanEngagement

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Momentous Sports's Marley Hughes latest newsletter examines the behavioral economic impact of cashless transactions at sports venues using AMB Sports and Entertainment as a case study. His primary insight is that fans "spent significantly more while reporting higher satisfaction levels" is particularly compelling for #sportsbiz leaders given there is usually an inverse correlation between increases in price and fan satisfaction. I highlighted a similar dynamic when examining the increase in Major League Baseball (MLB) attendance during the 2023 season by spotlighting cashless transactions as catalyst for league attendance growth in a JohnWallStreet column. https://lnkd.in/gVCP9akk

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Main Street Sports Group LLC, the parent company of FanDuel Sports Network and operator of regional sports networks that televise NBA, NHL and MLB games, plans to permanently close its Southport facility, a move that will affect 44 workers in Connecticut, according to a notice filed with state and local officials.

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Sneak Peek - “Great people want to do great things.” JT Batson, CEO & Secretary General of the U.S. Soccer Federation, joined the Excellent Leadership Podcast to share powerful lessons on: ✅ Building high-performing teams ✅ Hiring with purpose ✅ Why the FIFA World Cup 2026™ - Canada, Mexico and the United States will be a game-changer for North America If you're leading teams or dreaming big about the future of sport, you’ll want to hear this. 🎧 Sneak peek now live. Full episode drops soon. #Leadership #WorldCup2026 #TeamCulture #Exceling #SportsBusiness #USSoccer #ExcellentLeadership

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