Sam Nowakowski

Need to share this at is a great way to show just how useful AI agents can be when they have the data to act on. All of our AI agents are in production and available to all Data Talks customers.

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DraftKings is entering the prediction markets space. They've acquired CFTC-licensed Railbird Exchange. This will facilitate the launch of DraftKings Predictions, a forthcoming mobile application that will allow customers to trade regulated event contracts on real-world outcomes across finance, culture, and entertainment, with additional categories expected to be added over time. (No mention of sports...) 🧠 𝗤𝘂𝗶𝗰𝗸 𝘁𝗮𝗸𝗲𝘀 (𝟭) 𝗗𝗿𝗮𝗳𝘁𝗞𝗶𝗻𝗴𝘀 𝘀𝘁𝗼𝗰𝗸 𝗶𝘀 𝗱𝗼𝘄𝗻, and that's because Polymarket and Kalshi are eating their lunch. They have no choice but to act here. (𝟮) 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 𝗷𝘂𝘀𝘁 𝗵𝗮𝗱 𝗮 $𝟮𝗯𝗻 𝘄𝗲𝗲𝗸 𝗶𝗻 𝘃𝗼𝗹𝘂𝗺𝗲𝘀. With Polymarket re-entering the U.S, this is only going one way. (𝟯) 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗶𝘀 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗶𝗻 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁 𝗹𝗮𝗻𝗱. Kalshi, Crypto[dot]com, Jito (Solana-based decentralised exchange), Robinhood, Myriad, Limitless, Polymarket, Fanduel + CME... everyone wants a piece (𝟰) 𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗼𝗻𝗰𝗵𝗮𝗶𝗻. Aggregating liquidity (where legal), using onchain incentives to drive user behaviour, and automated reconciliation via smart contracts.

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Sports teams remain highly attractive investments, with emerging leagues constantly appearing and new fans being born every minute. In Miami, streets named after iconic athletes like Don Shula and Dan Marino highlight the city's deep connection to sports. Moreover, the increasing revenue streams from streaming, licensing, partnerships, and gambling further enhance the value of these businesses. It's a dynamic landscape where investment opportunities continue to thrive. #resilientalpha #alphastrategies #martysecada #sportsInvestment _#salbuscemi__#001percent__#brahminpartners_#emergingLeagues #sportsBusiness #miamiSports #revenueStreams

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EA Sports Acquired for $55 Billion. 🚀 EA Sports is now under new ownership, Saudi Arabia’s Public Investment Fund (PIF), Silver Lake, and Jared Kushner’s Affinity Partners have completed one of the most significant deals in gaming history. The e-gaming and e-sports industry is now a multi-billion dollar opportunity for brands offering powerful sponsorship and activation potential, that can be combined with official football club sponsorships. In this video, I explain how brands can leverage this space, and share how we helped our client ZO Skin Health create a standout sponsorship with West Ham United, featured inside Electronic Arts (EA) FIFA. At Football Media, we secure ROI-focused sponsorships powered by DEANE AI, our proprietary AI agent that delivers data-led insights and strategy. It’s in the game… #FootballMedia #Sponsorship #DEANEAI #EASports #SaudiArabia #Gaming #PIF #CMOInsights #Agency

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Sports Direct, your next revenue lever might be as simple as a badge. When users land on your category pages, they're faced with a sea of products. What if one visual signal could guide them straight to what sells? 𝗜𝗙 highlight bestselling/hype products with a hot badge,
 𝗧𝗛𝗘𝗡 the ARPU is increasing,
 𝗕𝗘𝗖𝗔𝗨𝗦𝗘 users are visually directed to these products (nudging) and they are perceived as particularly popular (social proof), which creates a feeling of urgency to buy the product now before it is sold out (urgency/scarcity). We’ve seen this outperform discounts in tests for €50M+ brands. What do you think?

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Sports: The New Arena for Family Office Investments While ultra wealthy families and their investment firms are scaling back on early stage ventures, one sector continues to capture their attention: sports. From professional teams and stadium developments to media rights and emerging technologies, the global sports ecosystem has become an arena where passion intersects with long term opportunity. The resilience of the industry, even in times of economic uncertainty, has made it stand out as a space where families can deploy capital with both confidence and excitement. Beyond the numbers, sports offer a unique blend of culture, community, and continuity that aligns perfectly with the priorities of many family offices. The landscape of sports investing has grown far beyond the traditional path of owning a franchise. Family offices are exploring opportunities in sports technology, data analytics, player performance innovation, and health and wellness platforms. They are also backing infrastructure that enhances the fan experience, from state of the art venues to digital engagement tools. This creates multiple entry points that allow families to diversify while also participating in an industry that naturally captures the imagination of younger generations. For many families, sports provide a bridge between financial growth and personal passion, reinforcing not only their portfolios but also their values and identity. I see this trend as more than just capital allocation. For family offices, investing in sports reflects a deeper desire to connect legacy with relevance. It allows families to be part of something that resonates globally and endures across generations. Sports, with its universal reach, provides an ideal setting for these ambitions. I believe the greatest advantage family offices have in this space is the freedom to think in decades rather than quarters. Families can take the patient route, nurturing ventures that may take years to unfold but ultimately deliver both meaningful influence and financial reward. This long view transforms sports into more than an asset class. It becomes a way for families to remain connected, stay culturally relevant, and shape a presence in a field that thrives on energy, loyalty, and constant innovation.

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