Ryan Roghaar

If SPRY PT hired Jimmy (me) tomorrow… here are the first 3 things I’d do 👇 (Yes, I’m saying this publicly. Free ideas. You’re welcome.) SPRY is doing a LOT right: 💜 modern design 💜 real AI features 💜 fast iteration 💜 lots of purple 💜 clinics that actually love the product But here’s the truth most tech companies don’t want to hear: People don’t buy software (or anything) with logic. They buy with emotion — and justify it with logic later. And right now, SPRY talks a lot about software, stats, and FEATURES. But remember… In college, nobody bragged about having friends with features. 😏 Software is no different — sell the benefit, not the button. Tell me how SPRY makes me feel. Tell me what SPRY helps me become. Tell me what pain SPRY removes from my life. Stop talking about software. Start talking about the life I have once the software removes my problems. Now we’re cooking. ⸻ 🔥 1. Stop making feature videos — start making THERAPY videos PTs don’t buy dashboards. They buy outcomes: • “I got home by 5pm for the first time in 3 years.” • “My staff stopped threatening to quit.” • “My denial rate fell off a cliff.” Humans buy with emotion. Then they backfill with logic. Sell the transformation. Justify with the tech. ⸻ 🔥 2. The Clinician-Creator Hybrid Advantage Your biggest unfair advantage? Clinicians who live inside the problems every day. Turn them into creators: • Mini case stories • “Before → After” workflow contrasts • Real PT language, not marketing scripts • Day-in-the-life content that feels human This is how you rebuild trust in a crowded market: Clinicians talking to clinicians through stories, not specs. ⸻ 🔥 3. Make a ‘SPRY Saves My Day’ series PTs fight the same 😈 evil villains daily: 🔥 notes 🔥 auths 🔥 denials 🔥 cancellations 🔥 scheduling chaos 🔥 click fatigue Each episode = SPRY swooping in as the hero. Even better the clinician is the hero and Spry is their Yoda… Turn the invisible wins into visible proof. Let owners feel their future reality. ⸻ BONUS: The Live Lab (and honestly, this might be the best one) PTs aren’t good live… they’re GREAT live. Run SPRY Live Labs: Real evals. Real treatments. Real workflow. SPRY quietly powering all of it. Then chop into reels, shorts, ads, testimonials, objections answered, you name it. This creates trust faster than any feature video ever will. ⸻ How’d I do? 👍 If I got it right? 😆 If I’m off the mark 🧐 And which company should I do next?

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In the Age of AI Overload, Authenticity Is Your Brand’s Greatest Weapon Everywhere you look, AI-generated content is flooding feeds—some entertaining, much of it low-quality noise that consumers now call "AI slop." Brands like BMW are striking back—not by banning AI—but by owning the space with a bold message: "We’re the real deal." BMW’s latest campaign cleverly uses AI-generated absurdities—a skateboarding pigeon, butterflies lifting a wedding cake—to spotlight just how saturated and confusing the internet has become. Their message? In a world full of fake, it’s refreshing to trust something genuine. BMW aims to connect with millennials nostalgic for a time when the internet felt more real. Here’s what founders and CEOs need to take away for their own brands: 1. Authenticity Wins: As AI-generated content becomes louder and sloppier, audiences can spot the difference between genuine craftsmanship and lazy mass-produced output. 2. Trust is Fragile: Using AI as a quick fix can backfire and erode trust almost instantly. Better to invest in quality and human touch. 3. Human Connection Matters More Than Ever: AI tools are great, but they can’t replace authentic human connection. Brands that show the people behind the brand will resonate stronger. 4. Evolve Your Brand’s Taste and Standards: Just like consumers learned to avoid generic stock photos or insincere influencer posts, they’re quickly developing a radar for AI slop. 5. Use AI Smartly and Selectively: Don’t just create AI for AI’s sake. If you use AI-generated content, refine it with skilled designers and editors to maintain quality and authenticity. 6. Prepare for a New Definition of Authenticity: The holy grail of marketing—authenticity—is evolving. It now means bridging the gap between human behind the brand and human consumer amid the AI noise. In a sea of sameness, your brand’s realness is your competitive edge. If AI is shaping your creative toolkit, make sure it serves your brand’s humanity, not dilutes it. How is your brand staying real in the AI era? Would love to hear your thoughts. #BrandStrategy #Authenticity #AI #BrandBuilding #MarketingInsights

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Your P&L isn’t the problem.Your cash flow is. Most studio owners don’t fail from “no demand.” They fail from invisible drift: • payroll creeps up (quietly) • software stacks pile on (silently) • retention slips (monthly) • owner pay becomes “maybe” That’s why I brought on Paul Roch, CPA to The Owner Seat Podcast He’s not just a finance guy. He’s an operator inside complex systems. In our Owner Seat episode, we hit: • profit leaks that destroy confidence • how payroll drift happens unnoticed • the 5 numbers that predict profit • a simple 13-week cash forecast cadence If you’re still making decisions off your bank balance… you’re leading blind. This episode gives you clarity without the chaos. Drop STRATEGO in the comments and I’ll reply with my FREE CFO Playbook Full Episode Link in the comments.

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Your pricing structure determines your profitability. What works at $300K won’t work at $600K and what works at $750K won’t take you past 7-figures. Your compensation has to evolve or you’ll be underwater. In Episode 177 of Design Business Freedom, you’ll understand why you may be losing money on projects, why being busy does not equal being profitable, and how your compensation structure either supports leadership or sabotages it. Pricing isn’t persuasion. It’s structure, clarity, and leadership. 🎧 Listen to the episode here: https://lnkd.in/g3GnaRD5

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The State of AI in 2026 guide by Design Pickle breaks down how today’s major platforms (Meta, Google, TikTok, Amazon, and discovery channels) use AI to evaluate creative and what teams must do differently to keep performance growing. Check it out: https://lnkd.in/eJ_Ywmea

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America’s AI Action Plan landed just over a month ago - it's 28 pages, but only just finished getting to grips with it - the video is a quick summary of what I took from it: https://lnkd.in/gdeMk63n For creatives and builders, that could mean more models, faster canvases, cheaper compute, but also more moderation, more compliance, and geopolitics to consider. Do you see it the same way? Will it change how you build? #ArtificialIntelligence #AIInnovation #GenerativeAI #CreativeTech #AIForCreatives #FutureOfWork #AIArtists #OpenSourceAI #AIRegulation #AIInfrastructure #TechPolicy #BuildInPublic

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10 out of 10 users found this easiest to use. (And we built it with just 3 steps.) At Musemind, we’re obsessed with one thing: Making digital experience better. So our R&D team designed a concept called Medicare. A UX-first healthcare website that removes: - Confusion - Stress - And friction Here’s what we did: 1. Removed anything less than 30% useful. 2. Branded it to be recognized instantly. 3. Used interface patterns users were already familiar with The result? ↳ Users said it “just made sense.” ↳ Completion rates went up. ↳ And even first-time users found it intuitive. Here’s the truth: Most healthcare sites try to do everything. ↳ Which ends up helping no one. But in UX, less is often more. So if you’re a: - Founder - PM - Or stakeholder working in healthcare. Here’s a quick check: ✓ Can users find what they need in under 3 clicks? ✓ Is your brand recognizable in 2 seconds or less? ✓ Are you using design patterns people already know? If not, your users are struggling silently. Want us to fix that? We’d love to help. 👉 DM me or check musemind.agency to get started. (If this inspired you, feel free to repost ♻️)

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Everyone’s jumping on the #AI bandwagon, but does anyone really know where it's headed? Suddenly, every product is “AI-powered.” Every job spec wants “AI familiarity.” Every brand is scrambling to plug in ChatGPT or Midjourney like it’s a magic wand. But here’s the uncomfortable truth: AI isn’t a strategy. It’s a tool. And tools don’t fix broken thinking. We’re moving fast, maybe too fast. Building faster than we’re reflecting. Shipping before we’ve even asked: Should we? - We automate before we understand the problem. - We remove friction so well that we forget about ethics. - We chase trends while real human needs get lost in the noise. Yes, AI is incredible. Yes, it’s here to stay. But in the rush to "AI-ify" everything, we’re losing something very real: 👉 Human-centered thinking. 👉 Long-term vision. 👉 Actual innovation that solves real problems. If your product wasn’t useful before AI, AI won’t magically save it. If your team can’t think critically without AI, AI won’t make you smarter. Let’s stop using AI as a buzzword and start treating it like a co-pilot, not the pilot. Is AI making us smarter or just faster at making the same old mistakes? What’s your take?

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20 minutes... About $20... One rough stitch edit... That’s what it took to generate a cinematic, near-Marvel-level brand video using AI. No production crew. No cameras. No location permits. No weeks of back and forth. Just a prompt, a concept, and a bit of curiosity. And honestly? It came out very good on the first pass. Now imagine: An hour or two refining prompts. $100 instead of $20. A couple of intentional iterations. This is the worst this technology will ever be. The barrier to storytelling just collapsed. You don’t need permission. You don’t need a production budget. You don’t need to wait. If you’re building something right now and not experimenting with AI video, you’re voluntarily operating with less leverage. We’re using Artlist to bring TradieBot’s brand to life. Not perfectly. But quickly. And speed compounds. The interesting part isn’t that AI can generate video. It’s that founders now have cinematic-level output at prototype speed. That changes things. Artlist #ArtlistBigGame Kim Fernandez Rod Fernandez

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Google just launched Stitch — and it's wild! 🤯 Now you can turn words into UI designs with real, working code. Yep, just one prompt is all it takes. No more: 👉Struggling with CSS 👉Stressing over perfect layouts 👉Endless back-and-forth with designers 🤯Here’s why Stitch is a game-changer: ✅Generates UI + Code (HTML & CSS) ✅Supports web and mobile apps ✅Runs on Gemini 2.5 Pro or Flash ✅Free to use (with monthly limits) The future of building apps? It’s already here. Now imagine this: Google Stitch + Replit = Your personal AI dev team.😎 This combo doesn't just help you code — It can build entire applications from scratch. 💡All you need is the idea. The impact is huge: ✅Tasks that took days now take minutes ✅What once needed a team now needs just you ✅Expertise? Not required. Just your vision. So… what would YOU build if your AI developer was only one prompt away? #Google #AI #Gemini #Stitch #TechInnovation #BuildWithAI

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